The Story
Why it exists.
Imagination is inspired by the power of dreams and the boundless possibilities of the human mind. It captures the feeling of optimism and confidence that comes from pursuing one's passions. The fragrance aims to evoke a sense of freedom and adventure, inviting the wearer to embrace their imagination and create their own unique story.
If this were a song
Community picks
Walking on a Dream
Empire of the Sun
The Beginning
Imagination is inspired by the power of dreams and the boundless possibilities of the human mind. It captures the feeling of optimism and confidence that comes from pursuing one's passions. The fragrance aims to evoke a sense of freedom and adventure, inviting the wearer to embrace their imagination and create their own unique story.
The fragrance was launched to critical acclaim, praised for its balance of freshness and warmth. It has become a staple in many fragrance collections, representing a modern and sophisticated take on the classic citrus scent profile.
The Evolution
The fragrance opens with a burst of bright citrus, creating an invigorating and uplifting first impression. As it settles, the heart reveals a warm and spicy blend of neroli, ginger, and cinnamon, adding depth and complexity. The drydown is smooth and sophisticated, with the woody-ambery notes of ambroxan and guaiac wood creating a lasting impression.
Cultural Impact
Imagination quickly gained popularity for its clean, uplifting character, becoming a sought-after fragrance for those seeking a versatile and sophisticated everyday scent.
The House
France · Est. 1854
When Louis Vuitton re-entered fragrance in 2016 after a seven-decade hiatus, it did so with Jacques Cavallier Belletrud as master perfumer and the resources of LVMH behind it. The collection draws from rare ingredients sourced through the group's vertical supply chain — Grasse jasmine, Chinese osmanthus, Middle Eastern oud. Each fragrance is a luxury object designed to sit alongside the house's trunks and leather goods.
The Creator
Jacques Cavallier BelletrudLouis Vuitton, renowned for its luxury travel goods, extends its heritage of exploration and sophistication into the world of fragrance. Each scent evokes a sense of journey and discovery, blending exquisite ingredients with artistic vision.
If this were a song
Community picks
These songs aim to capture the bright, uplifting, and sophisticated feel of Imagination. Each song offers a slightly different facet of the fragrance's profile, from its fresh citrus opening to its warm and confident drydown.
Walking on a Dream
Empire of the Sun
