The Story
Why it exists.
Fancy Cinderella was born in 2013 as Sarantis’s ode to a modern fairytale. The name conjures a glass slipper swapped for a sweet, whimsical twist, hazelnut and anise playing the role of the enchanted glass, while peach adds a youthful blush. The brief asked for a playful, dessert‑like scent that could sit on a casual day yet feel like a secret soirée.
If this were a song
Community picks
Dream a Little Dream of Me
Ella Fitzgerald
The Beginning
Fancy Cinderella was born in 2013 as Sarantis’s ode to a modern fairytale. The name conjures a glass slipper swapped for a sweet, whimsical twist, hazelnut and anise playing the role of the enchanted glass, while peach adds a youthful blush. The brief asked for a playful, dessert‑like scent that could sit on a casual day yet feel like a secret soirée.
Choosing hazelnut gave the fragrance its gourmand core, a nod to the nutty richness of a royal banquet. Anise injects a spicy sparkle, echoing the magical dust of a pumpkin carriage. The addition of fig leaf and citrus brightens the opening, preventing the sweet from feeling cloying, while milk and vanilla soften the heart into a creamy lullaby.
The Evolution
At first, the spray releases a bright burst of anise and citrus, the anise snapping like a mischievous giggle, the citrus lifting the hazelnut’s buttery depth. Within ten minutes, the hazelnut liqueur settles, mingling with a soft fig leaf whisper, while peach introduces a juicy, sun‑kissed ripeness. As the heart blooms, milk and vanilla swirl together, creating a velvety, gourmand cloud that feels like a freshly baked pastry cooling on a windowsill. By the half‑hour mark, the base emerges: sandalwood grounds the sweetness, while heliotrope adds a powdery floral hush, leaving a lingering, creamy trail that clings just long enough to be remembered, then fades after roughly two hours.
Cultural Impact
Since its 2013 debut, B.U. Fancy Cinderella has become a touchstone for the playful gourmand niche, resonating with a generation that values bright, candy‑inspired scents while seeking comfort in familiar gourmand accords. Its hazelnut‑anise blend sparked a wave of similar colour‑coded releases, encouraging brands to experiment with bold, whimsical pairings. The fragrance’s approachable price point and easy‑wearing profile helped democratise niche‑style perfumery, inviting casual shoppers into the world of curated scent stories. Over the years, online communities have shared personal anecdotes of the scent evoking holiday memories and cozy gatherings, cementing its role as a cultural marker of early‑2020s fragrance trends.
The House
United Kingdom · Est. 1999
Sarantis is a British fragrance house that grew out of a desire to give everyday shoppers a scent experience that feels personal and playful. Since the turn of the millennium the brand has built a catalogue of colour‑coded “B.U.” (short for "Be You") scents that invite wearers to match a fragrance with a mood, a outfit or a moment. The line‑up ranges from the bright citrus of B.U. Tease Blue to the warm vanilla of BU Frangipani & Vanilla, each housed in a sleek tin that makes sampling easy and affordable without compromising on quality. Sarantis positions itself as a bridge between niche creativity and mass‑market accessibility, offering a rotating palette that keeps the fragrance drawer fresh.
If this were a song
Community picks
A soft, sweet lullaby that mirrors the fragrance’s creamy vanilla and nutty hazelnut, with a playful sparkle of citrus.
Dream a Little Dream of Me
Ella Fitzgerald






















