The Story
Why it exists.
Anticipation emerged in 1937, when Lenthéric sought to capture the electric optimism of a Paris still humming from the Roaring Twenties yet bracing for uncertain times. The house, born from Guillaume Lenthéric’s salon, wanted a women’s perfume that married the bright spark of citrus with the daring edge of pepper‑spiced florals, echoing the city’s blend of elegance and avant‑garde spirit.
If this were a song
Community picks
La Vie En Rose
Édith Piaf
The Beginning
Anticipation emerged in 1937, when Lenthéric sought to capture the electric optimism of a Paris still humming from the Roaring Twenties yet bracing for uncertain times. The house, born from Guillaume Lenthéric’s salon, wanted a women’s perfume that married the bright spark of citrus with the daring edge of pepper‑spiced florals, echoing the city’s blend of elegance and avant‑garde spirit.
Choosing citrus as the opening gave the fragrance an immediate lift, while the inclusion of Black Pepper and a mix of spices added a subtle heat that was unusual for the era’s predominantly floral women’s scents. The oakmoss‑Musk base anchored the composition, providing a green, slightly earthy finish that whispered of Parisian gardens after dusk, a nod to the house’s dedication to memory‑evoking moments.
The Evolution
At first the citrus bursts like a freshly peeled orange, bright and invigorating, drawing attention without shouting. Within minutes the peppered floral heart asserts itself, a soft bouquet laced with a whisper of spice that feels like a silk scarf brushed against the skin. As the day wears on, the oakmoss and green‑forest accord meld with musk, creating a drydown that is both earthy and slightly powdery, lingering on clothing for the length of a typical workday before fading into a faint, nostalgic trace.
Cultural Impact
When Anticipation debuted in 1937, it arrived at a moment when Parisian society was balancing modernity with nostalgia. The fragrance captured the optimism of the interwar period, offering a bright citrus opening that resonated with women seeking a fresh yet comforting daily ritual. Its spicy‑powdery heart reflected the era’s fascination with exotic orientals, while the oakmoss‑Musk base anchored the scent in tradition. Over decades, Anticipation became a reference point for vintage-inspired compositions, influencing later designers who sought to blend bright top notes with warm, lingering bases.
The House
France · Est. 1875
Lentheric is a French perfume house whose roots stretch back to the late 1800s. Founded by hairdresser Guillaume Lenthéric, the brand began as a salon that offered bespoke fragrances to Parisian clients. Over more than a century it expanded into a full‑range perfume house, introducing iconic scents such as Miracle (1924), Onyx (1964) and Mystique (2001). Today Lentheric balances its historic Parisian atelier with a modern sensibility, delivering fragrances that feel both timeless and contemporary.
If this were a song
Community picks
A soft French chanson with a bright brass intro mirrors the citrus spark, while the mellow saxophone middle reflects the peppered heart, and the lingering piano outro echoes the mossy, musky drydown.
La Vie En Rose
Édith Piaf









