Heritage
A house, in its own words
The Zielinski family's perfumery journey began in 1905, amid the ancient alleyways of Old Jaffa, where the Zielinski family established their artisanal perfume atelier surrounded by spice merchants, artisans, and the layered aromas of the Levantine port city. The neighbourhood itself played a formative role in the house's aesthetic sensibility. Working amongst craftspeople and traders in one of the oldest cities in the world meant proximity to raw materials, herbal medicines, and aromatic traditions passed down through generations. This environment shaped the house's foundational belief that perfumery is storytelling rather than manufacturing. The family operated in Old Jaffa for decades, building expertise in natural raw materials at a time when most perfume production remained small-scale and ingredient-driven. The second generation involved Erez Rozen's parent or grandparent, cementing family ties to the craft. Erez Rozen, great-grandson of the original founder, eventually assumed stewardship. He relocated or expanded the studio's presence to Tel Aviv, where the house maintains its creative base today while maintaining connections to Old Jaffa's heritage. The Ukraine launch at TSUM department store marked one of the house's first international showroom openings, extending their presence beyond Israel. Until the 2025 trilogy release, the house had never formally released a collection of multiple coordinated fragrances simultaneously, preferring to issue individual expressions over time. Zielinski & Rozen approaches perfumery as a vehicle for memory and personal narrative. Rather than following market-driven trends, the house creates scents that function as emotional anchors, inviting wearers to project their own histories and associations onto each bottle. Their philosophy centers on three principles: connection to heritage, the importance of memory, and individual interpretation. They believe that fragrance operates closest to the soul when it transcends generic categorization and resonates on a deeply personal level. Each scent in their lineup is designed as a bridge between the past and present, drawing on the house's century of accumulated knowledge while remaining open to contemporary expression. Erez Rozen has spoken about fragrances acting as bridges between historical depth and the timeless nature of personal identity. The house deliberately avoids following seasonal fashion cycles in perfume, creating instead expressions that persist and age gracefully with their wearers. Their unisex approach reflects this philosophy: scent composition matters more than demographic targeting. They view fragrance as an intimate experience that should resist mass appeal in favor of nuanced, individual connection. The house commits to natural materials not as a marketing claim but because they believe authentic raw materials carry embedded complexity that supports storytelling through scent.