Heritage
A house, in its own words
The broader VeraLab brand traces its origins to 2009, when Cristina Fogazzi, facing a professional crossroads, pivoted into the beauty industry. What began as a personal project in skincare evolved over the following decade into a recognizable Italian beauty label, expanding its reach through digital channels and a growing product portfolio. The fragrance chapter opened in 2019, marking a deliberate extension of the brand into olfaction. The first launches that year included Circe, Mae, and Garbo, establishing a pattern of naming fragrances after women of cultural significance, from the enchantress of Greek mythology to the Swedish-born screen icon. Subsequent releases continued this character-driven approach: Joséphine arrived in 2020, followed by Orlando and Aspasia in 2023, with Ginger and Rosie extending the catalogue through 2025 and 2026. The fragrance house remains relatively young in an industry where many maisons count centuries of history, but its rapid creative output signals an ambitious trajectory. VeraLab approaches perfumery as an extension of its broader beauty identity, where each composition is conceived around a distinct personality rather than a traditional olfactive family alone. The naming convention, spanning mythological figures like Circe and Aspasia, cultural icons like Garbo and Joséphine, and evocative given names like Mae, Orlando, and Rosie, suggests a storytelling impulse. Each fragrance appears designed to evoke a mood, archetype, or chapter of cultural memory rather than follow rigid genre conventions. The house's creative direction emphasizes accessibility and emotional resonance, positioning scent as a form of personal expression that complements its skincare roots. This approach reflects a contemporary Italian sensibility: rooted in craft, but oriented toward a digitally native audience that values narrative and individuality alongside the product itself.