The Story
Why it exists.
The beginning
Wild Roses arrived in 2016, when Irini set out to build a rose fragrance that refused to behave like one. Most roses in perfumery arrive soft and polite, the kind you'd find in a glass vase, already resigned to their fate. This one started from a different premise. Wild roses don't garden themselves. They have presence, texture, a certain survival instinct bred into them over centuries. Irini structured the composition around that idea: starting with wild rose as the unapologetic anchor, then building warmth around it rather than softening it. The result is a fragrance that feels more like a field than a florist.
The note pyramid is spare by design. Wild rose at the top, amber and musk in the heart, jasmine in the base. That minimalism is the point, there's no citrus fanfare to announce arrival, no heavy woods or patchouli to muddy the conversation. Each material gets its space to speak. The wild rose brings green, almost herbal conviction alongside its sweetness. The amber adds warmth without weight, resinous but never cloying. The musk provides the skin-closeness, the intimacy that makes this work as a unisex fragrance without forcing the issue. And the jasmine, the jasmine is what separates this from other rose fragrances.
The evolution
Wild Roses opens with that untamed rose, bright, romantic, honest in a way cultivated roses never manage. Within the first hour, the amber and musk arrive and settle around the floral core like a warm hand on a shoulder. The transition isn't dramatic. It's more like watching someone stop performing and just become themselves. The jasmine announces itself differently depending on the wearer. On some skin, it reads creamy and beautiful. On others, it goes slightly animalic, that darker, earthier register that makes the drydown feel less like perfume and more like skin. The drydown is where this fragrance justifies its longevity rating. Ten hours in, when most rose fragrances have long since surrendered, jasmine, amber, and musk are still working together in close formation. The next morning, there's a ghost of it still, a trace at the pulse points, evidence of what was and a promise of what it becomes when worn again.
Cultural impact
Wild Roses stands apart in the rose category by refusing the conventional approach. While most rose fragrances aim for delicacy, this one asserts itself from the opening, wild, warm, and surprisingly long-lasting. The jasmine in the drydown adds an animalic register that divides opinion in the best way. Wearers who connect with it tend to become devoted.









































