Heritage
A house, in its own words
The Today Project is a recent fragrance house, with its earliest documented fragrances dating from 2025. Its story begins with Paola Gugliotta, whom the brand identifies as both an architect and a cosmetic formulator. Brand materials describe more than 25 years of experience across beauty and cosmetic formulation, including the final five years devoted to fragrance development and luxury hospitality. That combination of architecture, formulation and hospitality gives the company a distinct starting point. Rather than presenting its history through a long lineage of inherited perfume houses, The Today Project builds its identity around contemporary design and the sensory character of individual places, memories and emotions. The first named collection includes Tuberose Dawn, Fig Dusk, Citrus Aurea, Bergamot Twilight, Geranium Zenith and Ethereal Sunset. These titles were released in 2025, establishing the brand’s initial catalogue in the present day. Available information does not identify the individual perfumers for these scents, so their authorship remains with the company’s documented creative leadership rather than a publicly confirmed perfumer roster. The brand also promotes refillable fragrance formats and connects their design to scientific and material questions. The Today Project’s heritage is therefore less about historical continuity than about a clear contemporary idea: fragrance should carry a sense of place while fitting into a considered, modern ritual of use. The Today Project treats a fragrance as an atmosphere rather than a simple accessory. According to the brand’s published description, each composition begins with a place, a memory or an emotion. This approach gives the fragrances a narrative frame without requiring the wearer to understand technical perfumery. Names such as Tuberose Dawn, Fig Dusk and Bergamot Twilight suggest the meeting of a characteristic ingredient with a particular time of day, while Citrus Aurea and Geranium Zenith extend the collection through bright citrus and floral references. The brand’s language is shaped by its founder’s work in cosmetic formulation, architecture and hospitality. That background suggests a practical concern with how a scent behaves, how it is presented and how it becomes part of a daily setting. Refillable design is central to this view of fragrance, linking the emotional experience of scent with attention to the life of the object. The company presents science and sensory memory as complementary forces. Formulation provides structure, while place and emotion give that structure meaning. This is also why the collection moves through vivid times of day and familiar natural references rather than a single conventional fragrance style. The philosophy is personal and image-led, but it remains grounded in the brand’s documented commitment to fine fragrance, formulation science and refillable design.