Heritage
A house, in its own words
The story began in 2014 when Mishal AlMarzouqi and his co‑founder turned a shared love of travel into a perfume house. Their aim was to capture the unique identities of world‑famous locations, a goal they described in early interviews as a "parallel search for the epitome of Haute Parfumerie." After years of research and sourcing, the first public offering arrived in 2020 with four unisex fragrances, each named after a celebrated street. The launch paired the brand’s vision with the expertise of perfumer Christian Carbonnel, who crafted Sloane Street, a nod to London’s upscale shopping district. Since then, Strada has remained focused on place‑driven storytelling, expanding its catalogue only when a new city narrative meets its exacting standards. The brand’s modest growth reflects a deliberate pace, prioritising authenticity over volume, and it continues to operate from its headquarters in the United Arab Emirates while drawing inspiration from global travel.
Strada treats fragrance as a map, using scent to translate geography into emotion. The founders believe that a street’s rhythm, architecture and crowd can be expressed through notes, so each perfume is built around a single location rather than a trend. This place‑first approach guides every decision, from ingredient selection to marketing language. The brand also embraces gender neutrality, offering each scent as unisex to let the wearer define the experience. Sustainability is woven into the philosophy; Strada seeks suppliers who practice responsible farming and supports small‑batch production to reduce waste. By anchoring its creative vision in travel, the house hopes to inspire curiosity and a sense of belonging wherever the wearer goes.