Heritage
A house, in its own words
The precise founding details of My Perfumes Select remain unclear in available sources, with the brand itself offering limited verifiable information about its origins. What can be confirmed is that the house operates from the UAE, a region with deep historical roots in perfumery traditions dating back centuries. The Middle East has long served as a center for aromatic commerce and the cultivation of raw fragrance materials, particularly oud, amber, and floral absolutes. My Perfumes Select appears to position itself as a continuation of this heritage, though specific founders, physical addresses, or documented milestones prior to its documented fragrance releases in 2021 have not been independently corroborated. The brand's stated mission references the romance of fine perfumery as an art form, suggesting an intent to honor classical perfumery while operating within a contemporary market context. Community platforms like Fragrantica and social media archives first record the brand's activity around 2021, when multiple fragrance launches appeared within a concentrated timeframe. Without access to founding documents or independent profiles, the heritage narrative relies heavily on the brand's own framing of its relationship to Middle Eastern perfumery traditions, which aligns with the geographic and cultural context confirmed by third-party listings.
My Perfumes Select articulates its creative vision through a duality of old and new. The brand describes itself as a new-age house that manifests ancient perfumery techniques through contemporary, bold expressions. This framing suggests an approach that respects classical composition methods while pursuing modern aesthetic sensibilities, particularly in the construction of oriental and gourmand scents. The house's emphasis on self-expression and sensory indulgence appears in its social media messaging, where tags like #SelfLovebyMPS link fragrance to personal identity and emotional experience. The brand's vocabulary centers on concepts of lavishness and boldness, indicating a target audience drawn to assertive, characterful scents rather than subtle or restrained compositions. Rather than positioning itself against mass-market alternatives, the house seems to speak to fragrance collectors and enthusiasts seeking distinctive niche offerings. The philosophy remains loosely defined in public-facing materials, with the brand relying more on emotive language than technical perfumery detail to communicate its values. Independent fragrance databases do not list named perfumers associated with the house, making it difficult to assess the extent of independent creative authorship versus brand-formulated compositions.