Heritage
A house, in its own words
Simone Cosac founded her fragrance house in 2008, choosing as her home and creative base the Medici villa where the legendary love story between Bianca Cappello and Francesco I de' Medici first blossomed. She and her family continue to reside in this historic estate, infusing every creation with the weight of its Renaissance heritage. The brand emerged from her vision as an interpreter of beauty, combining her background in marketing with an acute sensitivity to Italian elegance and feminine expression. Over the following years, the house developed a collection of eight perfumes, with the earliest releases appearing in 2008 and the most recent arriving in 2016. Each fragrance serves as a chapter in the ongoing narrative of Bianca and Francesco's romance, inviting wearers into a world where historical passion meets contemporary perfumery.
The house approaches fragrance as a form of storytelling, where each bottle carries forward the emotional depth of its Renaissance inspiration. Simone Cosac positions herself as a conduit for beauty, translating historical romance into sensory experiences that resonate with modern sensibilities. Italian elegance forms the foundation of her creative approach, while timeless femininity provides the emotional core. The love story between Bianca and Francesco I de' Medici serves as both muse and framework, lending each fragrance a narrative dimension that extends beyond mere scent composition. Rather than chasing fleeting trends, the house remains committed to expressions of enduring beauty that feel both intimate and historically grounded.