The Story
Why it exists.
The beginning
Simone Andreoli visited Tulum, the strip of Mexico where the Yucatan jungle meets the Caribbean, and came back with a specific memory. Not the resort, not the postcard. The smell of humid air moving through tropical plants, salt carried off the water, and a sweetness that is not perfume, it comes from the jungle itself. Tulum Junglescape is that memory distilled. Sea salt evokes the ocean. Lime and mint reference the humidity. Green tea speaks to the canopy above. The Simone Andreoli house treats every fragrance as a diary entry, translating place and feeling without mass-market trends or borrowed aesthetics. Each composition is created and supervised by the perfumer himself, and this one shows that control throughout.
Simone Andreoli uses materials as evidence, not decoration. Cedarwood, patchouli, and vanilla anchor the experience in Tulum's specific sensory reality, that moment when the air feels alive with both green and salt. The green tea note reflects the canopy overhead, a quiet counterpoint to the tropical florals below. Tiare flower and ylang-yllang bring the scent of Polynesian warmth into a Mexican context, a surprising move that works because of how the sea salt bridges the gap between ocean and land. Every note pulls from the same landscape.
The evolution
The fragrance opens with lime, mint, and sea salt arriving simultaneously, bright and immediate against the skin. Green tea steps in quietly, cutting through the sweetness with an herbal edge that reads as cool, almost dewy. Sea salt carries through as the fragrance develops, keeping the air feeling humid and ozonic. As time passes, tiare flower and ylang-yllang bloom alongside exotic fruits, their tropical cream contrasting with the green tea's astringency. Cedarwood and patchouli arrive next, grounding the florals in something woody and earthy. Vanilla and rose round out the middle ranges, adding warmth and subtle floral depth before the spicy notes make their presence known. The evolution reads like moving through the jungle itself, from the bright canopy down to the humid, rooted floor.
Cultural impact
Tulum Junglescape enters a space shaped by the global fascination with Mexican coastal culture and wellness tourism. The fragrance captures the tension between Tulum's indigenous Mayan roots and its evolution into a luxury travel destination, translating this cultural duality into scent. Simone Andreoli's narrative approach reflects a broader movement in niche perfumery where geographic and experiential storytelling drive consumer connection rather than celebrity endorsement or heritage marketing. The 2025 launch coincides with a renewed interest in green, mineral, and oceanic compositions that reject the overly sweet tropical fragrances that dominated the 2010s.
