Heritage
A house, in its own words
Siberian Wellness International traces its origins to 1996, when two individuals in their early twenties established the company in Novosibirsk, a major city in Siberia. The founding partners, both reportedly around twenty years old at the time, built the business from the ground up in a region known for its extreme climate and vast natural resources. Over the years, the company expanded from its initial health supplements and beauty care focus into related wellness categories, eventually developing its own perfumery division. The brand gradually internationalized, establishing online stores for various European markets including Italy. The fragrance arm of the business emerged as a natural extension of the company's broader wellness philosophy, translating the brand's connection to Siberian nature into wearable scents. Their perfume releases followed a distinct naming system, with entries like La Liberté (2018), Absolu (2019), and the NONUM and PRIMUM collections (2021) marking distinct creative phases. The company has maintained its Siberian roots while building a global retail presence, operating stores and online platforms across multiple countries. The brand's approach to perfumery draws from the natural heritage of Siberia, using regional botanicals and ingredients as foundational elements of their scent development. Siberian Wellness positions fragrance as part of a broader wellness lifestyle, integrating scent into their product ecosystem alongside supplements and beauty care. Their perfumery philosophy emphasizes the sensory experience of northern landscapes, reportedly translating the austere, expansive character of Siberian terrain into olfactory compositions. The brand develops fragrances in thematic collections that explore specific moods and atmospheres rather than following traditional fragrance family conventions. Their naming systems (like the PRIMUM and NONUM collections) suggest a structured, almost mathematical approach to categorizing scent experiences. The company reportedly highlights the unique properties of Siberian plant life as inspiration for their fragrance ingredients, though specific ingredient sourcing details remain limited in available public information.