Heritage
A house, in its own words
The heritage of MOH traces back through the rich history of Indian perfumery, a craft that flourished in the Indian subcontinent long before Western perfumery existed as a commercial industry. While exact founding details remain sparse in publicly available sources, the brand positions itself within the lineage of traditional Indian attar-making and the use of natural aromatic materials that have been central to South Asian cultural practices for centuries. The word 'moh' carries associations in Sanskrit with attachment, desire, and sensory experience, themes that resonate with the brand's approach to fragrance as an immersive sensory journey. Navneet, the founder, has been documented speaking about the historical context of Indian perfumery and the craftsmanship embedded in the brand's operations. The 2024 launch of the seven-fragrance modern art collection marked a significant milestone, representing the brand's most substantial expansion to date and demonstrating its ambition to situate Indian perfumery traditions within a contemporary global context. The brand's emphasis on heritage manifests not through explicit historical claims but through its commitment to artisanal methods that honor traditional practices. MOH operates from a philosophy centered on the belief that fragrance should function as an intimate form of self-expression rather than a mere consumer product. The brand's approach to perfumery rejects mass-market conventions in favor of individualized creation, offering semi-bespoke and fully bespoke services that allow clients to participate in the creative process. Navneet has spoken publicly about the historical depth of Indian perfumery, suggesting an underlying commitment to cultural preservation and education. The brand treats each fragrance as a chapter in a larger narrative, a perspective evident in the 2024 modern art collection where each scent represents a distinct artistic sensibility. This philosophical framework positions MOH as both a keeper of traditional knowledge and an innovator operating within contemporary creative discourse. The handcrafted, small-batch methodology reflects values of intentionality and quality over quantity, principles that guide every aspect of the brand's operations from formulation to presentation.