The Story
Why it exists.
The beginning
Hiccup is a 2025 collaboration between Lush and DreamWorks Animation's How To Train Your Dragon franchise, taking its name from the iconic character Hiccup. The fragrance captures the spirit of that character, not the bravado of a warrior, but something more grounded and genuine. Lush's perfumers created a woody, citrus-forward composition that carries unexpected depth. It's limited-edition, tied to the film's world and the community that loves it.
Bergamot and woody notes might sound familiar on paper, but Hiccup plays them differently. The bergamot isn't the usual bright, soapy citrus, it's been blended into something with its own distinct character. Combined with a woody heart that leans slightly smoky, the composition has a quality that clears the air. It's that quality reviewers describe as opening your airways, an unexpected sensation that makes the fragrance memorable. The overall effect keeps the fragrance from becoming a simple exercise in citrus and wood. This is a bergamot-forward scent that stands apart from expectations.
The evolution
The opening is the event. Bergamot arrives sharp, present, that clearing your airways quality some wearers describe. Within minutes, it softens as the woody notes take over, becoming warmer, fuller. The transition isn't dramatic; it's the difference between a door flung open and one quietly closed. The drydown is where Hiccup settles into itself, smoke and wood, intimate rather than announced. On fabric, the scent carries through extended wear. On skin, the fragrance evolves through multiple phases before it fades to a quiet close.
Cultural impact
As a limited-edition collaboration with How To Train Your Dragon, Hiccup exists at the intersection of fragrance and fandom. It was made for people who already have a relationship with the franchise and for those who appreciate Lush's approach to making something bold and unapologetic. The fragrance has polarized reviewers, with some praising its unusual sharpness and others finding it too much. That divisiveness is part of what makes it interesting: Hiccup is a fragrance that doesn't try to be everything to everyone.































