Heritage
A house, in its own words
Lomani was established in 1986 when Parfums Parour opened its head office in central Paris, releasing its first fragrance the following year. From the beginning, the brand pursued a distinctive position in the market, combining French luxury heritage with mass-market accessibility. This strategic approach quickly won over consumers internationally. The partnership with legendary Indian actor Amitabh Bachchan marked a turning point, resulting in signature fragrances that carried his name and dramatically expanded the brand's global profile. Iranian actress Hedieh Tehrani and singer Khedi Terani also lent their images to Lomani, further cementing the brand's prestige in Middle Eastern markets. Over more than 25 years, Lomani has maintained its relevance by continuously introducing new collections while preserving the core identity that made it successful. The launch of Les Essentiels and Private Collection as entry-level luxury offerings demonstrates how the brand adapts to evolving market demands without abandoning its founding principles. Lomani operates on a philosophy of confident versatility. The house believes fragrance should make a statement without overwhelming, a principle most evident in its men's collection, where bold compositions remain refined and never aggressive. Fresh citrus and herbal notes, particularly lemon and thyme, recur throughout the range, creating a house character that loyal customers recognize instantly. Rather than chasing seasonal trends, Lomani designs for longevity and everyday wearability. The brand's flexibility allows it to serve multiple demographics simultaneously, from young consumers seeking their first designer fragrance to established buyers drawn to classic offerings. This multi-generational approach ensures the house remains relevant as consumer preferences evolve across markets and age groups.