Heritage
A house, in its own words
The Martone sisters, Giorgia and Ambra, launched LabSolue in 2013 after inheriting a legacy that stretches back three generations of perfume work in their family. Their grandparents began formulating scents in the early 20th century, supplying regional boutiques in Lombardy. The sisters grew up observing the meticulous mixing of essential oils and the careful selection of raw materials. When they opened LabSolue, they positioned the brand inside a dedicated laboratory located in the Magna Pars L'Hotel A'Parfum, a boutique hotel that doubles as a creative studio. The laboratory allows the sisters to test new accords alongside visiting perfumers and to host limited‑edition releases. Over the years, LabSolue has introduced more than a dozen fragrances, each marked by a numeric code that reflects its place in the house’s evolving catalogue. Notable releases include Legno di Cedro in 2022 and Palo Santo in 2024, both of which highlight the brand’s focus on wood and resin notes. The house maintains a modest production scale, preferring hand‑filled bottles and small‑batch distillation. This approach preserves the tactile connection to the brand’s origins while allowing the sisters to experiment with unconventional ingredient pairings. LabSolue’s growth has been steady, anchored by a reputation for consistency rather than aggressive marketing, and it continues to operate from its Milan studio, where the family’s scent heritage meets contemporary design. LabSolue views perfume as a dialogue between nature and technology. The sisters state that they seek to honor the raw character of each ingredient while applying precise laboratory methods to achieve stability and clarity. Their creative process starts with field research; they travel to Mediterranean groves, Asian forests, and African markets to source raw materials directly from growers. Back in Milan, they record sensory impressions and translate them into scent sketches. The brand values transparency, so it publishes ingredient lists and notes the geographic origin of key components. LabSolue also embraces sustainability, opting for recyclable amber glass and limiting waste by producing only what the market can absorb. The house believes that a fragrance should tell a story that unfolds over time, encouraging wearers to explore memory and place. This narrative focus drives the selection of notes that evolve from bright top accords to lingering base tones, mirroring the natural aging of a scent on skin. LabSolue’s philosophy rejects fleeting trends in favor of timeless olfactory structures that respect both the environment and the craft’s heritage.