The Heritage
The Story of LabSolue
LabSolue is an Italian niche perfume house that blends artisanal craft with modern lab techniques. Based in Milan, the brand offers a curated line of fragrances that draw on natural ingredients and a family tradition of scent making. Each scent arrives in a bottle that references historic apothecary vessels, while the formulas emphasize balance and depth. LabSolue also designs home diffusers that echo the same amber‑glass aesthetic, extending the olfactory experience beyond personal wear.
Heritage
The Martone sisters, Giorgia and Ambra, launched LabSolue in 2013 after inheriting a legacy that stretches back three generations of perfume work in their family. Their grandparents began formulating scents in the early 20th century, supplying regional boutiques in Lombardy. The sisters grew up observing the meticulous mixing of essential oils and the careful selection of raw materials. When they opened LabSolue, they positioned the brand inside a dedicated laboratory located in the Magna Pars L'Hotel A'Parfum, a boutique hotel that doubles as a creative studio. The laboratory allows the sisters to test new accords alongside visiting perfumers and to host limited‑edition releases. Over the years, LabSolue has introduced more than a dozen fragrances, each marked by a numeric code that reflects its place in the house’s evolving catalogue. Notable releases include Legno di Cedro in 2022 and Palo Santo in 2024, both of which highlight the brand’s focus on wood and resin notes. The house maintains a modest production scale, preferring hand‑filled bottles and small‑batch distillation. This approach preserves the tactile connection to the brand’s origins while allowing the sisters to experiment with unconventional ingredient pairings. LabSolue’s growth has been steady, anchored by a reputation for consistency rather than aggressive marketing, and it continues to operate from its Milan studio, where the family’s scent heritage meets contemporary design.
Craftsmanship
In the LabSolue laboratory, the sisters oversee every step of production. They begin by macerating botanicals in carrier oils, a process that can last weeks to extract nuanced aromatics. After maceration, they distill the mixture using low‑temperature copper stills, a method that preserves volatile compounds often lost in high‑heat extraction. The resulting absolutes are blended in stainless‑steel vats where the perfumers adjust ratios by hand, tasting each iteration with a trained nose. Quality control includes gas‑chromatography analysis to verify the purity of each ingredient and to ensure batch consistency. LabSolue sources many of its raw materials from certified farms in Italy, France, and Morocco, prioritizing growers who practice organic cultivation and fair labor. For exotic notes such as oud and styrax, the house works with established exporters in Southeast Asia, confirming provenance through third‑party certificates. Once a formula passes testing, the perfume is transferred to amber‑glass bottles that replicate historic Marvin apothecary jars. The bottles are hand‑filled in a climate‑controlled room to prevent oxidation. Caps are crafted from brushed metal and sealed with wax that bears the LabSolue insignia. The brand also produces home diffusers using ceramic glaze that mirrors the bottle’s texture, allowing the same scent profile to fill a room. Throughout the process, the sisters document each batch, creating a ledger that tracks ingredient origins, production dates, and sensory evaluations, ensuring that every release meets the house’s exacting standards.
Design Language
LabSolue’s visual language draws from early 20th‑century pharmaceutical design. The primary bottle shape mimics the rounded silhouette of historic apothecary jars, while the amber glass softens the perfume’s color and protects it from light. Labels feature a minimalist serif typeface, printed in deep charcoal on a matte background, allowing the glass to remain the focal point. The brand’s logo consists of a stylized alchemical symbol that references the laboratory setting. In retail displays, LabSolue pairs the bottles with reclaimed wood trays and brushed‑steel stands, reinforcing the blend of tradition and modernity. Home diffuser containers echo the bottle’s form, using ceramic glaze that reproduces the amber hue and a metal cap that matches the perfume caps. Marketing imagery often shows the fragrances placed on aged parchment or within a laboratory environment, highlighting the craft’s scientific aspect. The color palette across the brand’s collateral leans toward earth tones—burnt sienna, olive green, and deep mahogany—mirroring the natural origins of the ingredients. This cohesive aesthetic extends to the brand’s website, where clean layouts and high‑resolution photography let the products speak without excessive copy.
Philosophy
LabSolue views perfume as a dialogue between nature and technology. The sisters state that they seek to honor the raw character of each ingredient while applying precise laboratory methods to achieve stability and clarity. Their creative process starts with field research; they travel to Mediterranean groves, Asian forests, and African markets to source raw materials directly from growers. Back in Milan, they record sensory impressions and translate them into scent sketches. The brand values transparency, so it publishes ingredient lists and notes the geographic origin of key components. LabSolue also embraces sustainability, opting for recyclable amber glass and limiting waste by producing only what the market can absorb. The house believes that a fragrance should tell a story that unfolds over time, encouraging wearers to explore memory and place. This narrative focus drives the selection of notes that evolve from bright top accords to lingering base tones, mirroring the natural aging of a scent on skin. LabSolue’s philosophy rejects fleeting trends in favor of timeless olfactory structures that respect both the environment and the craft’s heritage.
Key Milestones
2013
Giorgia and Ambra Martone founded LabSolue in Milan, establishing a dedicated perfume laboratory.
2015
LabSolue opened its first boutique space within the Magna Pars L'Hotel A'Parfum, allowing guests to experience fragrances on site.
2022
The house released Legno di Cedro, a cedar‑focused scent that highlighted the brand’s wood‑note expertise.
2024
Palo Santo debuted, expanding the line with a resinous composition sourced from South American forests.
At a Glance
Brand profile snapshot
Origin
Italy
Founded
2013
Heritage
13
Years active
Collection
2
Fragrances released
Avg Rating
3.2
Community sentiment
Release Rhythm