The Heritage
The Story of INVERSO PROFUMI
Inverso Profumi is an independent fragrance atelier that blends Italian heritage with New York craftsmanship. Founded in 2023, the house creates hand‑made extrait de parfum that prioritize raw material purity and artistic intent. Each scent is presented as a concise, un‑diluted expression, allowing the wearer to experience the core idea without embellishment. The brand’s catalogue includes early releases such as Superfluo (2019) and a cluster of 2020 creations like Ladri di Fichi, Cimmerian and Incantesimo, all of which illustrate a commitment to focused storytelling through scent.
Heritage
The story of Inverso Profumi begins with co‑founder Kristina Nazarevskaia, a photographer who grew up in Italy before relocating to New York. In 2023 she partnered with a small group of artisans to launch a fragrance house that would treat perfume as a visual medium. Early on the team released a series of core fragrances between 2019 and 2020, including Superfluo, Ladri di Fichi, Cimmerian, Incantesimo, Mink, Charlotte, Private, Stai Ferma and Whānui. These scents arrived before the formal incorporation of the brand, serving as a proof of concept for the hand‑crafted approach. By 2023 the collective formalized as Inverso Profumi, establishing a studio in Manhattan where each batch is mixed by hand. The brand gained visibility through a Drydown interview in early 2025, where Nazarevskaia discussed the challenges of building a niche house without traditional PR support. Throughout its brief history the house has remained focused on limited releases, avoiding mass‑market distribution and maintaining a direct‑to‑consumer model within the United States. The evolution from a photographer’s side project to a recognized independent perfume atelier illustrates a steady commitment to artistic integrity and material quality.
Craftsmanship
Every Inverso extrait is assembled in a Manhattan studio that functions as both laboratory and atelier. The process begins with sourcing raw materials from established European and Middle‑Eastern suppliers, emphasizing natural absolutes and high‑grade synthetics that meet strict purity standards. Once the ingredients arrive, a master perfumer measures each component by weight, then blends them in small glass vessels. The house foregoes automated dosing, opting instead for hand‑controlled mixing to preserve the nuance of each note. After blending, the mixture rests for a period of up to six weeks, allowing the accords to integrate fully. The aging stage occurs in temperature‑controlled cabinets, after which the perfume is filtered through fine stainless‑steel mesh to remove any particulate matter. Bottling takes place on the same floor; artisans decant the liquid into hand‑blown glass vessels, seal each with a custom‑machined cap, and label the bottles by hand. Quality control includes olfactory testing by the founder and senior perfumer, who verify that the final product matches the original brief. The brand ships only within the continental United States, using insulated packaging to protect the delicate extracts during transit. This hands‑on methodology ensures that each bottle reflects the same level of care that guided its conception.
Design Language
Inverso Profumi presents its scents with a visual language that mirrors its artistic influences. The brand’s logo features a clean, sans‑serif typeface paired with a simple geometric mark that evokes a camera aperture. Bottle design follows a minimalist ethos: clear, thick‑walled glass showcases the liquid’s natural hue, while the cap consists of brushed aluminum or matte black metal, depending on the edition. Labels are printed on matte paper with understated typography, often including a single line of Italian text that hints at the fragrance’s concept. Packaging boxes adopt a neutral palette of off‑white or charcoal, accented with subtle foil stamping that references architectural lines. Photographic imagery on the website and promotional material emphasizes contrast, shadow and form, reinforcing the connection between scent and visual art. The overall aesthetic avoids ornamental excess, instead inviting the consumer to focus on the scent itself as the primary point of engagement.
Philosophy
Inverso Profumi frames perfume as a visual narrative. The house draws inspiration from contemporary art, architecture and photography, citing architects such as Massimiliano Fuksas as reference points for structural balance. Its creative vision rests on three pillars: material integrity, minimalist composition and tactile storytelling. The brand selects raw ingredients for their provenance and olfactory clarity, then strips away secondary accords to reveal a single, dominant idea. Rather than chasing trends, Inverso lets each fragrance act as a still photograph, capturing a moment or mood in scent form. The team values transparency, refusing to issue press kits and instead inviting collectors to engage directly with the product. This approach reflects a belief that perfume should be experienced personally, without the noise of mass‑media hype. By treating each launch as a curated exhibition, the house encourages wearers to contemplate the relationship between scent, memory and visual art.
Key Milestones
2019
Release of Superfluo, the first fragrance that later became part of Inverso's core collection.
2020
Launch of a series of scents including Ladri di Fichi, Cimmerian, Incantesimo, Mink, Charlotte, Private, Stai Ferma and Whānui, establishing the brand’s early aesthetic.
2023
Formal founding of Inverso Profumi as an independent perfume house with a studio in Manhattan.
2025
Founder Kristina Nazarevskaia appears on The Drydown podcast to discuss the brand’s philosophy and production methods.
At a Glance
Brand profile snapshot
Origin
Italy
Founded
2023
Heritage
3
Years active
Collection
2
Fragrances released
Avg Rating
3.8
Community sentiment
Release Rhythm