Heritage
A house, in its own words
Imaginary Fragrances was founded in Pakistan in 2023, emerging during a period of rapid growth in the country's independent perfume scene. The brand's debut year was 2024, when its initial lineup appeared, including Taste Of Her Body, Lost In Kashmir, Back When We Were Happy, My Crush From Corsica, and Drunk In Love. As a relatively new house, Imaginary Fragrances sits among a small but active wave of Pakistani labels experimenting with niche and artistic perfumery, a movement that has gathered momentum through social media communities and local fragrance retailers. While the founder's name is not widely published in independent sources, the brand's early output signals an intention to carve out a distinct identity rooted in narrative and personal experience rather than mass-market appeal. The brevity of its history is part of the appeal: a house still in the act of defining itself, with room to grow. The brand's guiding belief, as expressed by its founders, is that perfume is one of the few things that can genuinely move a person on an emotional level. Rather than treating fragrance as mere accessory or status symbol, Imaginary Fragrances approaches it as a vehicle for memory, desire, and longing. Names like Back When We Were Happy and My Crush From Corsica hint at a confessional mode, where the creative process begins with a moment or a feeling, and the composition follows. This emphasis on emotional resonance over conventional luxury cues positions the house within a wider contemporary movement of perfumers who value intimacy, narrative, and subjective experience. The result is a catalog that reads less like a product list and more like a series of vignettes.