Heritage
A house, in its own words
Horace was founded in 2016 by Marc Briant-Terlet and Kim Mazzilli, two entrepreneurs who saw a gap in the men's grooming market. Rather than build another classic barbershop brand, they set out to create a modern French house that treated personal care as a daily ritual worth doing well. The company launched first with skincare, hair, and body products, earning a following for its stripped-back packaging and formulas free from ingredients the founders considered unnecessary. Fragrance came later, but the move felt inevitable. The category sat at the center of how Horace already presented itself, and the founders wanted full control over a signature scent. Their debut, &Horace, was composed with perfumer Anne-Louise Gautier and produced by hand in Grasse. Its release marked Horace's expansion from grooming house to fragrance author. By the mid-2020s, Horace had grown into a multi-category label with grooming essentials, oral care, and a growing wardrobe of eaux de parfum. Each new launch continued the same brief: wearable compositions, transparent sourcing, and a price point that kept the brand approachable without feeling disposable. The house now operates across several European markets and has become a reference point for a new generation of French men's brands. Horace's creative vision rests on a specific idea: that grooming products should be honest, functional, and quietly aspirational. The founders have spoken about wanting to build a brand a modern man can trust with his whole routine, from cleanser to cologne, without the marketing cynicism that often defines the category. In fragrance, this translates into compositions designed to be worn, not collected. Scents lean wearable first, layered second. The brand resists the idea that men's perfume needs to shout. Instead, Horace focuses on skin-close fragrances with structure, ones that develop over a day rather than announce themselves from across a room. The house also treats ingredient transparency as a creative principle, not just a marketing checkbox. Natural-origin formulas, clean formulations, and visible sourcing decisions are part of how each product earns its place. Horace positions fragrance within a broader lifestyle of self-care, where scent is one tool among several rather than the whole identity.