Heritage
A house, in its own words
Elena Lanzano Essences arrived on the niche fragrance scene with its debut release, SEXALMOND, in April 2024. The brand dedicated this first fragrance to the concept of physical love, establishing an immediately bold creative direction that set the tone for subsequent releases. Following this launch, the house expanded its portfolio with Banabread and Patch Me Now, both arriving in 2025. The brand operates from Modena, Italy, in the Emilia-Romagna region, an area known for its rich artisanal traditions and proximity to Italian luxury craftsmanship. One source references activity beginning in 2015, though independent verification of this timeline remains limited; the more widely documented founding appears to center on the 2024 launch. The brand is described as founded by Ukrainian artist Kateryna Vel'menko, though Elena Lanzano herself is named as the founder in brand-adjacent sources, suggesting either a pseudonym or brand identity distinct from the creator's personal name. This duality adds an intriguing layer to the house's origin story. The Italian base provides access to traditional perfumery knowledge while the founder's Ukrainian artistic background presumably contributes distinctive creative influences to the fragrance development process. Elena Lanzano Essences operates with a philosophy centered on modern, relaxed perfumery that resists conventional boundaries. The house positions itself in direct contrast to mass-market fragrances, emphasizing artisanal craftsmanship and careful selection of fragrance materials. Music reportedly serves as one of the core inspirations underlying the creative process, suggesting a brand that draws from sensory and emotional territories beyond conventional fragrance brief documents. The approach favors accessibility alongside artistry, with pricing that spans from approximately six euros to one hundred nineteen euros, opening niche-quality scents to a broader audience than traditional haute parfumerie typically reaches. The brand's playful naming conventions (Banabread, Patch Me Now) indicate an intentional lightness and humor that distinguishes it from more solemn niche houses. Rather than adhering strictly to classical perfumery traditions, the house embraces contemporary sensibilities, creating fragrances that feel suited to current moment while maintaining the attention to craft associated with niche perfumery. The motto, while partially cited, suggests an ethos centered on making distinctive scents approachable rather than intimidating.