Heritage
A house, in its own words
Luc Solomon began his journey in perfumery in the late 1990s, working without formal training in the craft. His self-taught approach to fragrance creation eventually led him to establish The Elemental Fragrances. The brand reportedly traces its origins to personal experimentation in Dubai, where Solomon developed his fragrance philosophy over decades. Elementals officially launched as a collection in 2018, presenting seven initial fragrances aligned with elemental and philosophical themes. The brand operates as a niche house, meaning it produces smaller quantities focused on distinctive olfactory signatures rather than mass-market appeal. According to available sources, the brand holds Black-owned business recognition, contributing to visibility within the fragrance community. The Elementals name reflects the house's conceptual approach, organizing its scent library around natural elements and traditional frameworks.
Elementals positions fragrance as an active experience rather than passive wearing. The brand draws from Chinese wisdom traditions, incorporating concepts from Feng Shui and the five-element theory into its fragrance construction. Each element is believed to carry specific energetic qualities that the corresponding fragrance aims to evoke. The house operates on the conviction that scent can influence mood and presence, treating fragrance as a tool for personal expression beyond mere pleasantness. The brand's approach appeals to collectors interested in fragrance with conceptual depth, particularly those who value eastern philosophical frameworks applied to western perfumery. Solomon's self-taught background suggests an intuitive rather than purely technical methodology, potentially explaining the brand's unconventional structures. The wellness positioning sets Elementals apart from traditional niche houses that emphasize rare ingredients or perfumer celebrity.