The Story
Why it exists.
The beginning
The name says it all. Me, Myself & I arrived in 2009 as part of Ego Facto's debut collection, seven fragrances, each named like a personal confession. Jean Guichard and Aurélien Guichard composed this one together. Not a love letter to florals. A study of them. The title is almost a dare, own your own smell. Green apple, tuberose, vetiver. The opening brings crisp green apple, tart and bright, with a sharp edge that cuts through the air. The tuberose unfolds at the heart, lush and full, its creamy white floral character pushed to saturation. Something cooler runs beneath, medicinal and unusual, keeping the sweetness in check. Vetiver anchors the base, smoky and mineral, giving the whole composition weight and a lingering presence. This is not a decorative fragrance. It has intention.
What makes this composition unusual is the hemlock flower, not a note you'll find in every fragrance, and certainly not a comfortable one. The brand's own copy calls it mysterious alongside bewitching and disturbing. The Guichards paired it with tuberose at full saturation, then anchored everything in vetiver's smoky, mineral earth. The result is raw and confrontational. It holds something back, revealing itself slowly rather than announcing itself all at once. The opening burst of Granny Smith apple brings tart brightness, a snap that quickly yields to the heavier materials underneath.
The evolution
The opening is a flash, bright green apple that hits quickly and clears. Some find it abrupt. Others find it honest. Within minutes the tuberose expands, filling the space the apple left. This is the phase that defines the fragrance. Voluptuous, almost intoxicating, it doesn't apologize for being there. The vetiver arrives mid-development, adding a smoky, mineral edge that complicates the florals without overwhelming them. The woody notes settle into the skin as the tuberose begins to recede. On fabric, this one lingers for hours after the initial wearing. The drydown is quieter but persistent, earth without sweetness, warmth without softness. The progression is not subtle, but it is composed.
Cultural impact
Me, Myself & I has occupied a particular space in niche perfumery since its release in 2009 alongside six companions. The fragrance is described by the brand as bewitching and disturbing, a floral that refuses to be merely beautiful. Wearers have described it as smelling of unlit cigarettes in an expensive leather handbag, of espresso drunk alone, of something romantic and slightly dangerous. The hemlock flower sets it apart, lending a cool, almost medicinal edge that complicates the tuberose. That divisiveness is part of its character. It does not try to please everyone.
