The Story
Why it exists.
The beginning
Loubidoo arrived in November 2020 as part of the LoubiWorld collection, seven fragrances released simultaneously, each one a postcard from a destination Louboutin couldn't stop thinking about. The brief was simple: travel, colour, drama. Daphné Bugey built the composition around that idea. Strawberry for directness. Rose for depth. Cedar so something stays when the rest fades. The red bottle carries a silver cat on the cap, an amulet, the brand says, for good luck. More charm than amulet. Either way, it doesn't take itself seriously. That's the point. The strawberry opens bright and immediate, a juicy sweetness that doesn't apologize for itself. Behind it, the rose unfolds slowly, adding layers of softness and complexity.
Three notes. That's the whole pyramid. Strawberry, rose, cedar. In an industry that builds complexity by layering dozens of materials, Loubidoo's restraint is its statement. Daphné Bugey chose directness over elaboration, the strawberry doesn't hint or suggest, it arrives. The rose that follows isn't shy either, but it knows the cedar is coming and adjusts accordingly. That structure, simple on paper, creates a fragrance that reads differently across wearers: some feel the strawberry throughout, others feel the cedar from minute one. Same composition, different story on skin.
The evolution
First spray: strawberry. Not shy. Not synthetic-candy either. Clean and bright, the kind of direct that commands attention without trying. Thirty minutes in and the rose begins its slow entrance, the source matters less than the fullness. It doesn't crowd the strawberry. They share the air. The cedar, though, is already there. Waiting underneath, building, the way a bassline builds beneath a melody you thought was already complete. By the second hour the rose is in full bloom and the strawberry has softened to a memory. The cedar is no longer waiting. It's present, clean, woody in a way that grounds everything above it. Four hours in and the rose begins to recede. The cedar doesn't. It's the note that outlasts everything else, warm, dry, closer to pencil shavings than forest floor. On fabric, it lingers into the next day. Not loud anymore. Just there. A reminder.
Cultural impact
Loubidoo landed in November 2020 alongside six other LoubiWorld fragrances, all at once. The composition opens with strawberry's immediate brightness before the rose adds depth and complexity. The cedar foundation ensures the fragrance doesn't stay sweet for long, shifting the overall impression from fruity-floral toward something more grounded and distinctive. As the scent develops, the interplay between these notes creates unexpected combinations that surprise even experienced fragrance wearers. The longevity is notable, with the cedar notes persisting well beyond what the initial spray might suggest.
