Heritage
A house, in its own words
Christian Louboutin opened his first boutique on Rue Jean‑Jacques Rousseau in Paris in 1991, after years of designing for other fashion houses. The shop’s red‑stamped soles quickly attracted celebrities and set a new standard for luxury footwear. Throughout the 1990s and 2000s the brand expanded globally, adding handbags, accessories and a ready‑to‑wear line while keeping the signature red sole as its visual anchor. In 2015 the designer partnered with fragrance specialist Puig to launch Loubiworld, his first foray into perfumery. The collaboration gave the brand access to seasoned perfumers and a distribution network that matched its international reach. Since that debut, Louboutin has released a steady stream of scents, including Loubirouge (2020), Loubikiss (2020), and a series of Fétiche fragrances that explore oud, amber, sandalwood and rose. Each launch reflects the designer’s habit of traveling to distant markets – from Egypt to Portugal – and translating those experiences into olfactory stories. The house continues to celebrate milestones such as the limited‑edition Loubidoo Rose Eau de Parfum (2023) and the 2024 release of Fétiche L’Ambre, reinforcing its reputation for bold, travel‑inspired creations while staying rooted in the Parisian atelier that sparked the original red‑sole revolution. Louboutin treats fragrance as an extension of his visual language. He believes scent should make a statement as loudly as a red heel on a runway. The brand draws on the designer’s love of travel, colour and theatricality, turning each perfume into a narrative of place and mood. Sustainability entered the conversation in 2022 when the house began auditing raw‑material sources and prioritising ingredients harvested with minimal environmental impact. Louboutin also values craftsmanship; he works closely with perfumers to ensure that every accord reflects the brand’s signature blend of sensuality and edge. The result is a collection that feels both luxurious and approachable, inviting wearers to express confidence without compromise.