Heritage
A house, in its own words
Ernesto Collado built a career in theater as an actor and playwright before redirecting his creative attention toward plants and scent. His background in contemporary performance informed an unconventional approach to perfumery, one grounded in walking landscapes rather than working from synthetic compounds or traditional fragrance structures. Collado grew up in the coastal region of Catalonia in northern Spain, where exposure to Mediterranean flora shaped his understanding of aromatic botanicals. He describes himself as a self-taught botanist and perfumer, developing expertise through direct observation and field study rather than formal fragrance education. The brand name, Bravanariz, translates to Brave Nose, reflecting both the sensory boldness required to work with raw natural materials and a playful rejection of conventional perfumery norms. The practice of walking into landscapes to capture scent emerged from his performance background, where embodied experience and place-based research already structured his creative process. Bravanariz represents the intersection of Collado's theatrical training, botanical curiosity, and regional identity into a cohesive creative practice. Bravanariz operates under the concept of Osmoturismo, which Collado developed as a framework for scent-based landscape exploration. Rather than recreating nature through abstraction, the brand attempts to capture the immediate sensory experience of specific places. Collado approaches fragrance as a form of applied ecology, where understanding a landscape's plants, seasons, and microclimate becomes inseparable from the act of creating perfume. This method requires direct presence in natural environments, walking and observing until an aromatic composition emerges organically from what the landscape offers. The brand rejects synthetic materials entirely, working only with natural ingredients that reflect the actual olfactory character of their source. This constraint forces a practice of listening to what nature provides rather than imposing predetermined fragrance structures. The Osmoturismo framework positions perfume as a tool for attention, training the nose to perceive details that typically go unnoticed in everyday experience. Collado has shared this methodology through workshops and intensives, including a collaboration with The Institute for Art and Olfaction held at Más Flaquer in Catalonia.