The Story
Why it exists.
The beginning
Poem A Day arrives as part of a literary-themed trio from And Other Stories in 2022, each fragrance named after a different writing prompt. The brief was simple: capture the quiet pleasure of a daily practice. Jérôme Epinette built the composition around that idea, something you return to, something that becomes yours over time. The result is a vanilla-forward scent that wears close and comfortable, designed for the person who doesn't need to prove anything.
Caramel and pistachio open together, sweet and nutty in a way that feels almost edible. The star anise is the quiet rebel here, a quiet aromatic lift that keeps the sweetness from flattening. As it settles, coconut water and orchid introduce a dewy freshness that balances the richness. The drydown leans into blond suede and vanilla, a soft leather-vanilla warmth that stays close to the skin for hours.
The evolution
The opening hits sharp and sweet, caramel and pistachio with an unexpected lift from the star anise. It smells like something you'd want to eat. Within twenty minutes, the coconut water and orchid arrive, cool and dewy, reshaping the sweetness into something more floral. The drydown is where it settles into itself: blond suede, vanilla, and a whisper of palo santo. It stays close, intimate, warming with your skin rather than filling the room. Six to eight hours on most skin, never loud, never trying.
Cultural impact
Part of a 2022 literary-themed trio from And Other Stories, Poem A Day has quietly earned a following among people who want a comfortable, feminine vanilla without the drama. It sits in that sweet spot between accessible and interesting, not a statement fragrance, but one that grows on you.
The House
And Other StoriesAnd Other Stories is a contemporary fashion label that grew out of the H&M Group in 2010. The brand offers clothing, accessories and a modest line of personal fragrances that extend its narrative of modern storytelling. Its scent portfolio includes perfume oils such as Perle de Coco (2017) and body mists like Lemon Daydream, each designed to complement the brand’s emphasis on nuanced style and everyday elegance. The brand positions its fragrances as an accessible way for customers to add a personal olfactory layer to their curated wardrobes.
The Creator
Jérôme EpinetteEpinette's style can be described as modern and sophisticated, with a focus on natural ingredients and clean lines. He has a knack for creating fragrances that are both wearable and interesting, often incorporating unexpected elements to add depth and complexity.
