The Story
Why it exists.
Nineveh takes its name from the ancient Assyrian capital, a city once famed for incense rituals and storied trade routes. Launched in 2018, the fragrance was crafted by perfumer Patrick David for 109 Parfums, a Parisian house founded in 2015 that loves to turn history into scent. The brief called for a modern take on Middle‑Eastern warmth, pairing the sweet richness of dates with the resinous depth of labdanum to echo the desert’s golden dusk.
If this were a song
Community picks
Nightcall
Kavinsky
The Beginning
Nineveh takes its name from the ancient Assyrian capital, a city once famed for incense rituals and storied trade routes. Launched in 2018, the fragrance was crafted by perfumer Patrick David for 109 Parfums, a Parisian house founded in 2015 that loves to turn history into scent. The brief called for a modern take on Middle‑Eastern warmth, pairing the sweet richness of dates with the resinous depth of labdanum to echo the desert’s golden dusk.
The choice of dates and labdanum is deliberate: dried dates evoke the sun‑baked fruit of ancient markets, while labdanum adds a leathery, amber‑like resin that recalls the burnt offerings of temple altars. Vanilla and amber soften the opening, offering a sweet, creamy heart that balances the dry fruit. The base of cinnamon and ambergris introduces a subtle spice and animalic powder, giving the composition a lingering, almost tactile finish that feels both historic and intimate.
The Evolution
The opening greets the skin with a dry, sun‑baked date leaf drifting over resinous labdanum, like a desert sunrise caught in amber glass. It feels crisp yet sweet, a quiet invitation that settles within the first ten minutes. As the heart emerges, vanilla and amber blend into a honeyed glow that wraps you like a warm shawl; the sweetness is deep, not cloying, and the amber adds a subtle metallic edge that holds steady for the next half hour. When the light fades, cinnamon sparks a gentle spice while ambergris adds an animalic, powdery veil that clings to fabric. The finish is soft, lingering for hours, leaving a faint, sweet‑spicy echo that fades gracefully after the sixth hour, making the scent feel like a memory of an ancient night slowly slipping away.
Cultural Impact
Since its 2018 debut, Nineveh has become a reference point for niche oriental fragrances that seek a narrative rooted in ancient culture. Wearers often cite its warm amber core as a comforting backdrop for winter evenings, while collectors appreciate its balanced blend of sweet fruit and resinous spice. It sits alongside Amouage and Xerjoff in discussions of modern takes on historic incense, offering a distinct date‑laden opening that sets it apart in the niche community.
The House
France · Est. 2015
109 Parfums is a Paris‑based niche fragrance house that emerged in 2015 from a circle of friends who shared a love of scent and a desire to make distinctive, story‑driven perfumes without the pretence of luxury branding. The label quickly built a catalogue that leans toward rich, often Middle‑Eastern inspired compositions, yet each bottle retains a clean, modern silhouette. By partnering with established perfumers and sourcing ingredients from traditional regions, the brand offers a portfolio that feels both adventurous and approachable, inviting collectors and casual wearers alike to explore nuanced olfactory narratives.
If this were a song
Community picks
The scent feels like a late‑night lounge: warm amber, a hint of spice, and a lingering, powdery echo. The chosen tracks echo that intimate, slightly smoky atmosphere.
Nightcall
Kavinsky


















