Valérie Demars
Valérie Demars grew up on a family farm in Mévouillon, where the scent of lavender fields and pine forests formed her earliest memories. She pursued formal studies in perfumery and aromatherapy, mastering the chemistry of essential oils before entering the cosmetics world. For two decades she refined formulas for major brands, learning the discipline of large‑scale production while preserving a love for natural ingredients. In 2014 she turned that expertise toward a personal vision, launching Aimée de Mars as a boutique house that celebrates French terroir. As the founding perfumer, Valérie writes every formula herself, guiding the brand from concept to bottle. Her debut fragrance, Natasha, captured critical attention for its transparent blend of fresh herbs and soft woods, announcing a new voice in the niche market. Since then she has remained the creative engine behind each release, balancing rigorous technique with an intuitive sense of scent.
The hits
Notable creations
The signature
How Valérie composes
Classical technique defines Valérie’s style. She favors traditional distillation and cold‑pressing to preserve the purity of essential oils, then layers them with precise accords that reveal themselves gradually. Her palettes often include aromatic herbs, crisp citrus, and soft woods, punctuated by a hint of floral nuance. She avoids heavy synthetics, preferring natural absolutes that lend depth without overpowering the composition. Each fragrance bears a restrained elegance, allowing the ingredients to speak rather than compete. This disciplined approach yields scents that feel both timeless and contemporary.
Philosophy
What drives Valérie
Valérie believes a fragrance should echo the wearer’s inner rhythm, not impose a trend. Her training in aromatherapy teaches her to listen to the subtle messages each ingredient carries. She selects raw materials that respect their origin, favoring sustainably harvested botanicals and transparent extraction methods. The creative process starts with a single note that resonates with a personal memory, then expands into a balanced composition that feels both intimate and universal. For her, perfume is a dialogue between nature and the individual, a quiet conversation that unfolds over time.
The houses