Emma Jane Leah
Emma Jane Leah spent over a decade mastering her craft before founding Fleurage in 2014, building an independent perfume house with locations in Surfers Paradise and South Melbourne. Her training as both a Natural Perfumer and Commercial Industrial Perfumer sets her apart in an industry where most professionals choose one path. Rather than joining an existing fragrance house, Leah built her own atelier from the ground up, creating a space where bespoke fragrance creation takes center stage. The workshops she leads have attracted a following for making complex perfumery concepts accessible without dumbing them down. Her education at Gippsland Grammar provided an early foundation, but her real education happened surrounded by raw materials and eager students. She represents a growing movement of perfumers who reject the gatekeeping traditionally associated with fragrance creation, choosing instead to demystify the art for anyone curious enough to learn.
The hits
Notable creations
The signature
How Emma composes
Leah brings both natural and synthetic materials into her work, drawing on her dual qualification. Her background in commercial industrial perfumery gives her formulas structural integrity, while her natural perfumery training grounds her in traditional craftsmanship. She favors materials with emotional resonance over novelty ingredients. Her workshops emphasize technique and layering so people can replicate the process at home. She gravitates toward materials that tell stories, ingredients that shift and evolve rather than remaining static. Her approach to bespoke creation reflects her belief that clients should understand why ingredients work together rather than simply accepting the final result. She balances artistic vision with practical application across her scent design projects.
Philosophy
What drives Emma
Leah approaches fragrance as something that should belong to everyone, not just those with industry connections. She designs her workshops to strip away the intimidation factor, believing that understanding perfume does not require abandoning your own preferences. Her approach centers on finding what resonates personally rather than chasing trends or industry approval. She draws on psychology in her practice, understanding how scent interacts with memory and emotion in ways that pure chemistry cannot explain. The therapeutic dimension of fragrance creation appeals to her deeply. She champions the idea that your sense of smell is as valid as any expert opinion. Her philosophy emphasizes accessibility, encouraging people to trust their instincts and create something uniquely theirs.
The houses