Amer Alradhi
Amer Alradhi grew up amid the spice markets of Riyadh, where the scent of frankincense and oud drifted through daily life. He entered the fragrance world as a laboratory assistant in his late teens, learning extraction techniques from seasoned chemists. After three years he earned a formal apprenticeship with a regional perfume house, where he refined his palate on traditional Arabian accords. In 2012 he launched Amer Perfumes, a boutique label that champions authentic Middle Eastern heritage while speaking to a global audience. Over the past decade he has supplied niche houses such as Wamaq and collaborated on limited-edition releases that earned an Art and Olfaction Award in 2025. Today he balances his own line with consulting work, mentoring young noses and curating scent experiences at regional fairs.
The hits
Notable creations
The signature
How Amer composes
Amer’s style leans toward rich, layered compositions that reveal themselves over time. He builds a foundation of warm woods and resins, then adds a heart of floral or spice that pulses before fading into a dry, mineral finish. He favors natural oud, Syrian rose, and Mysore sandalwood, but he also experiments with laboratory-crafted iso e super and synthetic amber to extend longevity. His technique often includes a slow maceration period, allowing volatile elements to integrate fully before bottling.
Philosophy
What drives Amer
Amer believes that fragrance should record memory as clearly as a photograph. He starts each brief by listening to the story a client wants to tell, then translates that narrative into a blend of natural extracts and modern synthetics. He respects the balance between tradition and innovation, allowing centuries-old ingredients like agarwood, rose otto and ambergris to converse with unexpected notes such as marine accords or green tea. For him, a perfume earns its place when it evokes a feeling that can be recalled without visual cues.
The houses