Deep Mind.

Deep Mind emerged in 2017 as Paolo Terenzi’s answer to translating Māori narrative into a modern scent. Inspired by the vivid imagination of Aotearoa’s forests, the perfume captures the rush of fresh red berries picked at dawn and the sharp bite of rhubarb, then grounds the experience with a clean white musk. The composition reflects the brand’s aim to bridge cultural storytelling with contemporary perfumery, offering a unisex fragrance that feels both adventurous and familiar.

Red berries and rhubarb form a rare fruity‑green duo rarely paired in mainstream perfumery, delivering a tart, slightly sour sparkle that awakens the senses. The addition of white musk, rather than a heavy animalic base, softens the composition, allowing the bright top to linger without turning cloying. This balance mirrors the Māori principle of harmony between vibrant life and subtle earth, making the fragrance stand out among its peers.

The first breath erupts with a tart splash of red berries, instantly followed by the crisp, green‑acid snap of rhubarb. It feels like biting into a wild berry‑laden bush at sunrise, a vivid, energetic spark that commands attention. Around the ten‑minute mark the rhubarb takes center, sharpening the fruit with a lively, slightly sour edge. The berries recede, leaving a clean, green freshness that feels like a brisk walk through a dewy orchard, still bright but more restrained. After the initial fruit fades, a soft white musk settles, wrapping the skin in a gentle, powdery veil. The drydown whispers of clean cotton and subtle animalic warmth, lingering like the calm after a storm, subtle yet unmistakable. The musk settles into a gentle, lingering warmth that whispers rather than shouts, offering a subtle trail that lasts through a typical workday. The drydown never turns heavy; instead it leaves a clean, slightly sweet afterglow that invites a second sniff.

Deep Mind draws on Māori storytelling traditions, echoing the significance of native berries in communal gatherings and seasonal celebrations. The red‑berry motif reflects the vibrant hues of traditional hangi feasts, while rhubarb’s sharp edge nods to the resilience of indigenous horticulture. By integrating these elements, the fragrance honors cultural continuity, inviting wearers to experience a sensory link to New Zealand’s heritage and the collective memory of shared meals and outdoor rituals, reinforcing identity through scent.