The Story
Why it exists.
My Way arrived in 2020, crafted by perfumers Carlos Benaïm and Bruno Jovanovic. The name says it all, this is a fragrance about ownership. Not loud confidence, but quiet certainty. The kind you build over time, not perform on arrival. It opens with clean citrus brightness, bergamot and orange blossom combining to create an immediate sense of clarity. There's a floral warmth that develops quickly, soft and enveloping, like sunlight on skin. The blend feels both fresh and intimate, a sensory experience that invites you into its layered complexity.
If this were a song
Community picks
Golden Hour
JVKE
The Beginning
My Way arrived in 2020, crafted by perfumers Carlos Benaïm and Bruno Jovanovic. The name says it all, this is a fragrance about ownership. Not loud confidence, but quiet certainty. The kind you build over time, not perform on arrival. It opens with clean citrus brightness, bergamot and orange blossom combining to create an immediate sense of clarity. There's a floral warmth that develops quickly, soft and enveloping, like sunlight on skin. The blend feels both fresh and intimate, a sensory experience that invites you into its layered complexity.
The note structure does the work here. Bergamot and orange blossom open clean, Citrus that doesn't demand attention. Then the white florals arrive: Indian tuberose first, bold and creamy, followed by jasmine that softens the whole composition. It's not a subtle heart. Tuberose announces itself. But that's the point. The fragrance doesn't hide what it is. The warmth comes from Madagascar vanilla and white musk in the base, grounded by Virginia cedar. Clean woods keep the sweetness from becoming cloying. This is a composition that knows exactly what it wants to be.
The Evolution
The opening lasts about 15 minutes, bright citrus, clean, almost refreshing. Then the tuberose takes over and everything shifts. Creamy white floral, almost indolic, pushing against the bergamot brightness until the two settle into something warmer. The jasmine joins around the 30-minute mark, adding depth without softness. This is the heart: a floral that isn't delicate. By hour two, the vanilla and white musk arrive, wrapping the florals in warmth that feels close to skin. The cedar emerges slowly, keeping everything grounded. Six to eight hours later, you're left with a soft skin-warm vanilla and cedar that's intimate, almost invisible. The sillage drops off, strong for the first two hours, then it becomes a private experience. This is a fragrance that projects early, then settles. Wear it and forget it. That's when it's working.
Cultural Impact
Won Fragrance of the Year, Women's Prestige at the Fragrance Foundation Awards in 2021. That recognition matters in this category, prestige florals compete on refinement, not aggression. My Way stands out by being approachable without being safe. The white floral heart, particularly the creamy indolic tuberose, brings presence and refinement that distinguishes it from simpler floral compositions. The balance of bright citrus against warm vanilla creates something that feels both sophisticated and accessible.
The House
Italy · Est. 1975
Giorgio Armani fragrances translate the house's signature Italian elegance into the world of scent. Known for its sophisticated and timeless character, the brand creates perfumes that feel both modern and classic, enhancing the wearer's personality rather than overpowering it. It's the olfactory equivalent of a perfectly tailored, unlined jacket: effortless, confident, and impeccably constructed.
If this were a song
Community picks
This fragrance sounds like the hour after a long day, warm light, no urgency. It should feel like a slow exhale after years of holding your breath.
Golden Hour
JVKE

























