Heritage
A house, in its own words
Vicky Martín Berrocal began her career as a costume designer for Spanish bullfighters before expanding into haute couture and television. Her first fashion runway appeared in the early 2000s, and she later became a regular judge on the Spanish version of "Got Talent". In 2018 she announced a move into perfumery, launching the brand under her own name. The inaugural releases were Eterna and Alba, both positioned as fresh, floral‑citrus compositions that reflected her love of bright Spanish mornings. The following year she added two more fragrances, Fuego and Tierra, exploring warmer, woody accords that evoked the heat of Andalusian evenings and the earthiness of the Iberian landscape. After a brief pause, 2022 marked a prolific season with four new launches: Aire, a light, airy scent; Eterna No2, a reinterpretation of the original; Agua, a marine‑inspired fragrance; and Alma, a deeper, more introspective blend. Throughout this period the brand extended its reach beyond Spain, appearing in retail outlets across the United Arab Emirates and other European markets. While the label does not disclose a single master perfumer, the consistent quality and thematic continuity suggest a close collaboration with established fragrance houses that respect the designer’s vision. Over four years the line has built a modest but dedicated following, anchored by Vicky’s reputation in the broader Spanish entertainment and fashion scenes. The creative direction of Vicky Martín Berrocal’s perfumes rests on a belief that scent should echo everyday moments while offering a touch of drama. Interviews with the designer reveal an intention to capture the contrast between Spain’s sun‑kissed coasts and its shadowed interiors, translating colour, light and texture into olfactory form. The brand emphasizes accessibility, positioning each fragrance as a wearable narrative rather than a niche collector’s item. Natural‑origin ingredients appear on several product descriptions, suggesting a commitment to sourcing components that respect both skin health and environmental standards. The line also promotes vegan formulations, aligning with a growing consumer desire for cruelty‑free options. By grounding each scent in a specific Spanish motif—whether the sea breeze of Marina or the earthy pulse of Tierra—the brand aims to create a personal connection that feels both familiar and aspirational. This philosophy extends to marketing, where visual storytelling often features Mediterranean landscapes, reinforcing the idea that a fragrance can transport the wearer to a particular place or memory.