Heritage
A house, in its own words
The Bubble Collection was founded by Michael Perris and Gregory Cole, two fragrance industry veterans who had spent decades working behind the scenes on some of the most recognizable launches in the category. Before launching their own label, the pair consulted on major projects including Romance by Ralph Lauren, and on fragrances for Tom Ford, Michael Kors, and other designer houses. That experience inside the mechanics of large-scale fragrance development gave them a practical fluency in composition, sourcing, and brand building that few independent founders carry into a first project. The company is described as established in 2022, with its earliest fragrance releases dated to 2021. From the outset, Perris and Cole positioned the house as a modern American indie label, one that channels the production sensibility of the luxury world they came from while operating at a more personal, creative scale. The house is also openly identified as gay-owned, a distinction that places it within a small but visible cohort of niche fragrance houses founded by LGBTQ entrepreneurs. The Paris and New York presence, the French-designed glass, and the duo's consulting pedigree together give the brand a hybrid identity, part American indie startup, part European luxury sensibility, that shapes how each release is conceived and presented. Perris and Cole built The Bubble Collection around a simple creative premise: fragrance as emotional architecture. Rather than chasing a single house signature, they organized their catalog into mood-based families. Celebrate, Connect, and Chill sit on one axis, built around states of feeling and togetherness. Wander, the second axis, is keyed to specific places, turning geography into scent. This dual structure lets the brand move between intimate emotional territory and outward, travel-inspired storytelling without locking itself into one mode. The founders have spoken about wanting to offer a range of scents that caters to everyone, which in practice translates into a deliberately unisex catalog with no gendered marketing language attached to individual releases. Their backgrounds in large-scale fragrance consulting inform a pragmatic creative ethic: compositions are designed to be wearable, recognizable, and emotionally legible rather than deliberately obscure. Working between New York and Paris also shapes the house's sensibility. New York contributes the indie scale and the direct-to-consumer energy, while Paris anchors the aesthetic and packaging vocabulary, including the French-designed glass bottles that house each scent.