Heritage
A house, in its own words
Benjamin Sachs grew up surrounded by the aromas of his family’s kitchen and the perfume cabinets of his grandparents. After years of experimenting with raw materials, he launched Superfumista in Paris in 2019, describing the venture as a "digital and human experience" that would let anyone create a personal fragrance. Early press coverage on Basenotes confirmed the brand’s launch and its focus on a mobile‑first approach. By 2020 the company had released its first limited edition, Boozy Boy, a nod to classic gourmand notes, and began offering a curated line of ready‑to‑wear scents alongside the bespoke service. In 2022 the house introduced Infra Rose and Our Blurry Note, both of which received attention from niche fragrance bloggers for their unconventional structures. 2023 marked the debut of Oud Galant, a composition that paired rare oud with subtle spice, and the brand’s participation in Paris Perfume Week at Palais Brongniart, where it showcased its hybrid model to industry insiders. The following year, Superfumista expanded its catalogue with Lemon Delight, Terra Moka, Nu Blanc, and Poivre Rubis, each released under the guidance of the house’s resident perfumer. By 2025 the brand added Citrus Coruscent and Nata, reinforcing its reputation for seasonal innovation while maintaining a consistent focus on client‑driven creation. Throughout its growth, Superfumista has kept its headquarters in Paris, where a small atelier supports the digital platform, ensuring that every custom scent passes through a hands‑on quality check before reaching the customer. Superfumista’s creative vision rests on the belief that scent should be as individual as a fingerprint. The brand treats fragrance design as a collaborative dialogue, pairing algorithmic scent profiling with the intuition of a trained perfumer. Clients begin by answering a series of sensory questions in the app; the data informs a preliminary olfactory map, which the perfumer then refines through iterative testing. This process reflects the house’s commitment to transparency: every ingredient is disclosed, and customers receive a brief on the composition’s structure. Sustainability informs the brand’s values; Superfumista sources natural extracts from certified farms and prioritises recyclable packaging. The house also supports small‑scale growers by purchasing raw materials in fair‑trade batches, a practice highlighted in a 2023 interview with Sachs. By merging technology with artisanal tradition, Superfumista aims to democratise the luxury of a tailor‑made perfume without sacrificing the tactile expertise that defines classic perfumery.