Heritage
A house, in its own words
Anastasia Sokolow did not set out to become a perfumer. She grew up immersed in Russian culture, and it was her love of music and storytelling that eventually led her to fragrance. When she decided to build a perfume house, she chose Paris for its craft traditions and its openness to artists from elsewhere. She founded SULÉKÓ in 2013, naming the house after a childhood nickname that also echoes a traditional Caucasian folk song. The first collection launched that same year, with Baba Yaga, Djelem, Vy Roza, and Albho each built around a distinct Russian cultural reference. A fifth fragrance, Florida Vibrations, arrived in 2024, marking a new chapter. Anastasia works closely with a small circle of collaborators in Paris, including perfumer Cécile Zarifian, who has helped shape the technical execution of her vision. The house remains deliberately small, releasing new work infrequently and only when the concept is fully formed.
For Anastasia Sokolow, perfume is a form of cultural memory. She does not chase trends or aim for mass appeal. Instead, each SULÉKÓ fragrance begins with a reference point from Russian art, folklore, or tradition, and she builds the scent around that story. Baba Yaga takes its name from the witch of Slavic fairy tales. Djelem refers to a traditional song. The goal is always to make fragrance that sparks curiosity, that rewards research, and that holds meaning beyond the bottle. This approach sets SULÉKÓ apart in a market where most niche houses lead with ingredients rather than ideas. The house makes perfume for someone who wants a scent with a story and the patience to listen.