Heritage
A house, in its own words
Olga, the founder, announced Soul Of Mine in 2022 with the intent to celebrate emotions through perfume. The inaugural launch arrived that year, featuring a line that emphasized the fluid nature of love. Early releases such as Treasure and Twirl arrived in 2022, establishing a rhythm of seasonal introductions. In 2023 the house expanded its story with Stunning and Passion, each framed as a chapter in an evolving emotional diary. The following year, 2024, brought Obsession, Addiction, and Inhale, marking the brand’s most prolific season to date. Throughout its first three years, Soul Of Mine maintained a modest production scale, favoring limited batches that allowed close quality control. The brand secured placement at the iconic Jovoy boutique in Paris, a venue known for curating niche houses, which broadened its reach among fragrance connoisseurs. By 2024, the label had cultivated a community of collectors who value the personal narratives embedded in each bottle, reinforcing the founder’s vision of scent as a living memory. Soul Of Mine treats perfume as a language of feeling rather than a decorative accessory. The creative brief for each scent begins with a specific emotion—joy, longing, devotion—and translates that mood into a blend of notes that echo the nuance of human experience. Olga emphasizes authenticity; she avoids generic luxury tropes and instead lets each ingredient speak for the sentiment it represents. The brand values transparency, sourcing raw materials that align with its emotional palette and disclosing the inspiration behind each launch. Collaboration plays a role, as the house works with external perfumers and niche partners to broaden its expressive range while staying true to its core narrative. This approach positions the house as a storyteller, inviting wearers to interpret the scent in the context of their own lives.