Heritage
A house, in its own words
Sister's Aroma emerged in 2018 when Dasha and Yuliia Burkovskaya, two sisters based in Ukraine, decided to enter the fragrance market with their own vision of what niche perfumery could offer. The name itself signals the personal nature of the venture, positioning the brand as an extension of their shared sensibilities rather than a corporate enterprise. Their background in beauty products, described in available sources as that of experienced beauty enthusiasts, informed their approach to fragrance creation. The brand operates as a lifestyle proposition, combining perfume with skincare in a way that reflects contemporary consumer interest in integrated beauty routines. By 2020, the portfolio had expanded significantly with releases including Sugar Porn, Like Cannabis but Not, Once, and Male, suggesting a period of intensive creative output. The following years brought continued releases under names that tend toward provocative directness or poetic suggestion, depending on the fragrance. Pur Pur (2018) represents one of the earlier entries, while Berry Me (2021), Don't Explain (2022), and Under Skin (2022) show the brand exploring different sensory territories across subsequent years. The sisters have maintained a public profile, appearing on the brand's social media and describing themselves as possessing the ability to distinguish musk from amber, suggesting a hands-on approach to their craft. The brand's Ukrainian identity remains central to its story, even as it has shipped products internationally. The founders present themselves as creators who bring specific expertise to their work. Their self-description emphasizes sensory discrimination, particularly the ability to differentiate between fragrance materials like musk and amber. This suggests an approach rooted in material knowledge rather than abstract conceptualization alone. The brand philosophy centers on making niche perfumery accessible as part of daily life, extending beyond the notion of fragrance as occasional luxury into something integrated with routine. The naming conventions for their fragrances reflect a desire to communicate through suggestion rather than technical description. Names like Sugar Porn, Like Cannabis but Not, and Pink Moon operate as conversation starters, inviting wearers to engage with the olfactory experience through the lens of expectation and surprise. The lifestyle positioning means fragrance is treated as one element within a broader aesthetic practice that includes skincare and daily rituals. This integrative approach distinguishes them from houses that position perfume as a standalone luxury good. The sisters appear to make creative decisions independently, with no reported external perfumers attached to the brand, implying direct involvement in formulation choices. The brand's philosophy rejects the gatekeeping that can characterize niche perfumery, instead offering their creations to anyone who connects with the concept.