Heritage
A house, in its own words
The story of Rose et Marius begins with Magali Fleurquin-Bonnard, who launched the brand in 2012 as what she described as the first Haute Parfumerie house originating from Provence. The name carries deliberate sentimentality: Rose was her grandmother, and Marius represents her deep connection to the Provençal landscape that continues to inspire the collection. In 2017, Rose et Marius received regional recognition as laureate of the prize for Fine Arts and Craftsmanship in the Provence, Alpes Côte d'Azur region. That same year marked a turning point with the release of multiple fragrances including Une Flânerie Sous l'Oratoire, Un Matin À L'Orangerie, L'Eau Ensoleillée De Rose, Un Dejeuner Sous La Tonnelle, Un Bain De Soleil Avec Marius, Une Nuit D'Éte Sous Le Figuier, and Une Sieste Dans La Bastide Ensoleillée. The brand has since expanded its offerings to include solid soaps and personalized perfume concretes. On July 11, Fleurquin-Bonnard received the National Order of Merit, one of France's highest honors. Industry news outlet WWD reported that Bogart acquired Rose et Marius, signaling the brand's growing presence in the fragrance market.
Rose et Marius approaches perfumery as an extension of Provençal heritage, treating scent as a medium for capturing and preserving memories tied to specific places and moments. The house selects what it describes as the most beautiful raw materials of haute parfumerie, prioritizing quality ingredients over synthetic alternatives. Each fragrance name evokes a particular scene from Provençal life: a leisurely lunch beneath a trellis, an afternoon nap in a sunlit bastide, a walk near the Oratoire. This narrative approach positions the perfume as a story rather than simply a product. The brand's personalization services reflect a philosophy that fragrance should be intimate and individual, allowing customers to participate in the creation process rather than simply purchasing a finished item. The Artisans d'Art designation awarded since 2017 suggests an institutional recognition of this craft-focused approach.