Heritage
A house, in its own words
The story of Roos & Roos begins with Chantal Roos, whose career in the perfume trade spans several decades and includes work on several celebrated French fragrances. In 2014 she partnered with her daughter Alexandra, who brings a background in visual arts and music, to launch a brand that would reflect both technical expertise and creative expression. The first collection debuted that same year, introducing a handful of scents that quickly attracted attention from niche‑fragrance enthusiasts. 2016 saw the release of Nymphessence and Mentha Religiosa, two compositions that highlighted the house’s willingness to explore fresh botanical accords while respecting traditional French structure. 2017 added Comme une Fleur, a floral tribute that underscored the brand’s narrative‑driven approach. By 2018 Woods in Love expanded the line into woody territory, and 2019 brought two contrasting offerings – Purple Leather, a leather‑centric fragrance, and Smoke and Mirrors, a smoky, mysterious blend – demonstrating the house’s breadth. The early 2020s continued this trajectory with Bel Absinthe (2022) and Angelica Florae (2023), each noted for their nuanced use of herbal and aromatic notes. In 2024 the brand collaborated with the historic jeweller Mellerio to create Mellerio Couleur Vendome, a limited edition that merged perfume with haute‑cuisine craftsmanship. Throughout its evolution, Roos & Roos has remained a family‑run operation, with Chantal overseeing formulation and Alexandra guiding visual and conceptual direction, a partnership that the brand describes as a "women’s story written over two generations."
Roos & Roos positions its creative vision around the dialogue between heritage and personal expression. The founders speak of perfume as a storytelling medium, where each bottle captures a moment, a memory, or a feeling. Chantal’s industry background informs a respect for classic French techniques – balanced pyramids, precise accord construction, and careful ingredient layering. Alexandra contributes a narrative layer drawn from music and visual art, encouraging the house to treat scent as a composition that can be heard, seen, and felt. The brand emphasizes authenticity, opting for limited releases that allow deeper exploration of a concept rather than broad commercial diffusion. Sustainability is approached pragmatically: ingredients are sourced from established suppliers with traceability records, and packaging choices favor recyclable glass and minimalistic design to reduce waste. The duo also values collaboration, as seen in the partnership with Mellerio for the 2024 edition, which merged perfume with jewelry heritage, reinforcing the belief that scent can intersect with other luxury crafts without losing its own identity.
