Heritage
A house, in its own words
Quick Flick was born in 2017 at the dining room table of founder Iris Smit, who set out to solve a frustration many makeup wearers know too well: the elusive perfect winged eyeliner. The original product, a precision eyeliner stamp, was designed to give anyone a crisp flick in seconds, and it struck an immediate chord with consumers tired of smudged attempts and uneven lines. Iris's entrepreneurial streak showed up early. She was coding websites at fourteen and had been building businesses long before Quick Flick existed. That DIY mindset shaped the brand's identity from the start: practical, direct, and rooted in solving a clear consumer pain point rather than chasing prestige for its own sake. Growth came quickly. What began as a single eyeliner tool expanded into a wider range of time-saving, multi-tasking beauty products, all built around the same idea that small innovations can make daily routines feel easier and more confident. The brand became a staple at major Australian retailers, including BIG W, signalling its move from indie start-up to household name. The leap into fragrance felt like a natural next chapter. With Serving Scents, Iris turned the brand's beauty expertise toward scent, launching a hair and body mist collection created in collaboration with some of Australia's leading perfumers. The range was designed to do something most body mists don't: actually perform. Hydrating, pH-balancing formulas promised truer-to-bottle scent, layering potential, and longevity that lifted them well above typical supermarket body sprays. From a dining room table idea to a nationally stocked fragrance line, Quick Flick's story is one of patient brand-building, product-led thinking, and an instinct for what everyday beauty users actually want. Quick Flick's philosophy is built on a simple belief: beauty products should work harder so you don't have to. Every formula is designed around a real frustration or gap in the market, then engineered to fix it in the most elegant way possible. With Serving Scents, that thinking translates directly into fragrance. The collection treats body mist as a serious format rather than a watered-down novelty. Each scent is intended to either stand confidently on its own or layer with other fragrances in the range, much the way a makeup primer creates a base for what follows. Iris has spoken about wanting products that extend and enhance a wearer's scent wardrobe, not just add to it. The brand also embraces approachability without sacrificing craft. Quick Flick products are stocked at mass-market retailers, yet the fragrances were developed alongside some of Australia's leading perfumers. That combination, professional formulation at an accessible price point, sits at the heart of how the brand sees itself. There's a strong ingredient-consciousness running through the work too. The brand highlights skin-friendly, hydrating, pH-balancing properties in its fragrance mists, a reminder that scent and skincare can sit comfortably together. It is beauty thinking applied to fragrance, without the intimidation factor that often accompanies fine perfumery.