Heritage
A house, in its own words
The story of Pekji begins in Istanbul’s creative underground, where Ömer İpekçi shared experimental blends with a close network of scent enthusiasts. Between 2015 and 2017, he produced small‑batch editions that circulated only among friends, building a reputation for daring compositions. In 2018, İpekçi formalized the venture, registering Pekji as a perfume house and launching a public collection that included the early releases Ruh and Battaniye. The brand’s debut coincided with a growing interest in artisanal Turkish perfumery, positioning Pekji as one of the first independent houses to market locally produced fragrances abroad. Over the next three years, Pekji expanded its portfolio with Eau Mer (2015), Odoon (2015), and the enigmatic untitled (2020). 2021 marked a pivotal year, delivering three new scents—Flesh, Purpl, and Blacklight—that pushed the house’s experimental boundaries and attracted attention from niche fragrance blogs. Throughout its evolution, Pekji has remained a small operation, relying on direct communication with its audience and limited‑run releases that emphasize craftsmanship over volume. The brand’s trajectory reflects a commitment to personal expression, a willingness to challenge conventional scent narratives, and a steady growth that respects its underground origins. Pekji treats fragrance as a journal of lived experience. İpekçi describes each perfume as a snapshot of memory, culture, or personal reflection, and the brand’s statements echo that intent. The house avoids generic claims of luxury, instead focusing on authenticity and the dialogue between scent and identity. It draws from Turkish visual culture, street sounds, and everyday aromas, translating them into olfactory stories that feel both intimate and provocative. Pekji’s creative process begins with a concept rooted in a specific moment—such as the smell of a Turkish market or the texture of a woven blanket—then translates that image into a formula that balances natural extracts with modern synthetics. The brand values transparency, often sharing ingredient lists and the narrative behind each name. By positioning fragrance as a medium for self‑examination, Pekji encourages wearers to explore their own histories through scent.