Heritage
A house, in its own words
Ilse Vandeputte began her career in 1994 as a perfume specialist, a role she held until 2015. During those years she refined her olfactory skills while working with a range of European fragrance houses. In 2015 she left the corporate environment and, drawing on more than 25 years of experience, launched ONNO Collection in Belgium. The brand’s first fragrance appeared in 2016, introducing a minimalist aesthetic that paired modern glass design with traditional French blending techniques. By 2022 ONNO expanded its catalogue dramatically, releasing a suite of ten fragrances such as Secret Garden, One & Only, and Mystic Oud, all formulated in Grasse. The same year the company added scented candles to its portfolio, extending the brand’s sensorial reach into interior spaces. In 2023 the line entered new retail channels across Europe, and a partnership with local artisans in Grasse was announced to ensure that each batch continues to be crafted by hand. Throughout its growth, ONNO has maintained a focus on personal storytelling, encouraging customers to associate each scent with a memory or place visited by the founder. The brand’s evolution reflects a steady commitment to quality and to the idea that fragrance can be both intimate and universally approachable. ONNO’s creative vision centres on translating travel memories into scent narratives. Ilse Vandeputte describes her process as listening to the places she visits, then distilling those impressions into aromatic ingredients. The brand values transparency, sourcing raw materials from recognised growers in France, Italy and the Balkans, and it avoids synthetic shortcuts whenever a natural alternative exists. Sustainability informs packaging decisions; the glass bottles are produced by Belgian artisans using recycled material, and the candle waxes are blended from soy and beeswax. ONNO also positions scent as a daily ritual rather than a luxury add‑on, encouraging users to integrate fragrance into ordinary moments such as reading, cooking or unwinding at home. The brand’s communication favours clear, story‑driven language over hyperbole, inviting wearers to create their own personal chapters with each spritz or burn.