Heritage
A house, in its own words
The public record on Once is limited, but the brand’s first public release appears to have been Explosea in early 2021. That launch introduced a marine‑inspired composition that combined seaweed absolute with citrus zest, signaling a willingness to experiment with unconventional raw materials. Later in 2021, Lipsens, Hotis, Braries, Josy, Handfidance and Desight followed, each offering a distinct aromatic direction while maintaining a consistent tonal palette. In 2023 the house added Pherody, a fragrance that blends ambergris‑free marine notes with a subtle spice accord, and in 2024 it released Etheria, a scent that foregrounds sustainably sourced orchid essence. Throughout this period, Once has kept a low‑profile distribution strategy, partnering with select boutique retailers and a curated online platform. The brand’s evolution reflects a broader trend among independent houses that prioritize limited releases over mass production. While the exact founding year and founder remain unconfirmed in independent sources, the chronology of releases suggests a rapid development phase between 2021 and 2024, during which the house established a reputation for thoughtful, narrative‑driven scents.
Once frames fragrance as a moment captured in time rather than a lasting statement. The brand’s creative brief emphasizes restraint, clarity and an invitation to reflect. Rather than chasing trends, the house seeks ingredients that evoke a specific memory or place, allowing the wearer to construct personal meaning. Sustainability appears in the brand’s ingredient choices; several releases cite responsibly harvested marine and botanical sources. Transparency guides the communication style, with ingredient lists disclosed on product pages and production methods explained in plain language. The house also values collaboration with independent perfumers, granting them creative freedom while providing a platform for experimental compositions. This approach aligns with a growing consumer desire for authenticity and storytelling in scent.