Heritage
A house, in its own words
The perfume venture was launched in 1999 when Naomi Campbell partnered with the Procter & Gamble fragrance division. The first scent, simply titled Naomi Campbell, was created with perfumer Ursula Wandel and introduced a fruity‑floral blend of orange blossom, peach and bergamot. Over the next decade the line expanded with titles such as Naomagic (2000), Shine & Glimmer (2001), Mystery (2003), Sunset (2004), Cat Deluxe (2006) and its nocturnal companion Cat Deluxe At Night (2007). By 2015 the brand released Private, marking the most recent addition before the partnership entered a period of reduced activity. Throughout the 2000s the fragrances were marketed through department stores and specialty retailers in Europe and North America. In the early 2020s the brand faced a legal dispute with Moodform Mission, a cosmetics company that claimed breach of a 1998 agreement; the parties settled the case in a confidential agreement, allowing the perfume line to continue without further litigation. The Naomi Campbell fragrance portfolio remains listed under the broader Procter & Gamble catalog, which handles production, distribution and quality assurance for the scents. Campbell has described her fragrance work as an extension of personal expression, seeking scents that capture moments of confidence and movement. Interviews from the early 2000s note that she wanted each bottle to feel like a wearable accessory that could accompany a night on the runway or a casual brunch. The brand’s stated values emphasize collaboration with established perfumers, a focus on approachable scent structures, and an effort to make the products feel both modern and timeless. Rather than positioning the line as an exclusive luxury offering, the philosophy leans toward accessibility for a broad audience while retaining a distinct visual identity linked to Campbell’s own style. The creative brief for each launch typically references a mood or narrative—such as the playful feline theme of Cat Deluxe—guiding the perfumer toward a composition that aligns with the story.