Heritage
A house, in its own words
Maison Jacynthe was founded in Quebec in 2018 by Jacynthe Bouchard, a singer and musician whose interest in fragrance helped shape the new house. The brand grew from Bouchard’s personal creative project into a broader portfolio spanning fragrance, natural colour and skincare. That origin explains the close relationship between scent and beauty found across the Maison Jacynthe range. The company’s later development led it to a dedicated location in Old Lévis, Quebec, at 40 Avenue Bégin, placing the house in a historic district and giving its retail presence a strong local setting. Maison Jacynthe has continued to build its catalogue through different fragrance formats, including natural absolutes, pure essential oil blends and scented creams, while its collection of composed fragrances includes names such as Absolu 7, Vetiver Le Parfum and Champaca. Public fragrance databases record Maison Jacynthe releases across 2022 and 2023, although available launch dates are not complete enough to form a precise year-by-year account of the entire catalogue. The house’s story is therefore less a story of inherited perfumery than of a Quebec-founded creative business expanding into a multi-category beauty brand. Maison Jacynthe’s creative vision places fragrance within a larger culture of beauty and holistic well-being. This is reflected in the company’s stated dedication to “well-being, beauty and global health,” a formulation that links the sensory experience of scent with the natural origins of its ingredients. The range offers several ways to encounter perfumery, from pure essential oil blends and natural absolutes to scented creams and composed fragrances. This breadth suggests a house interested not only in conventional eau de parfum, but also in more intimate, skin-level applications and the ritual of blending oils. Founder Jacynthe Bouchard has described the aim as delivering pure, active and natural products made with carefully selected ingredients. The central philosophy is direct rather than technical: fragrance should be an expression of nature, personal feeling and everyday care. Maison Jacynthe does not publicly attach a single perfumer to its catalogue in the available sources, so its identity rests more clearly on its founder-led creative direction, its Quebec roots and its connection between scent and holistic beauty.