The Story
Why it exists.
The beginning
The Graffiti Art Collection was born from a simple premise: what if street art could be worn? Kierin's answer was ScentXme, a fragrance that captures New Year's Eve in the heart of Times Square, where neon bleeds into the sky and a million strangers share the same exhale at midnight. The brief was celebration itself: not a single scent, but the electric anticipation of a countdown, the warmth of bodies close in cold air, the pop of champagne at the stroke of twelve. Clément Marx built the fragrance around that specific urban euphoria, a moment where the city becomes one breathing organism, waiting for the same beat. ScentXme is wearable Times Square: chaos, warmth, and the promise of something new.
The note structure is built around contrast. Grapefruit and passion fruit provide tart-sweet tropical brightness, but it's the aldehydic lift that elevates everything, making the citrus feel effervescent, like bubbles rising. The champagne note functions less as a single ingredient and more as an accelerant: it makes everything else sparkle. Rum and cinnamon arrive as warmth in the heart, adding depth that the bright opening might otherwise lack. Palm tree wood is the unusual anchor, dry, slightly exotic, grounding the tropical sweetness into something that reads as urban rather than resort. The aldehydic character gives this fragrance a vintage elegance that prevents it from reading as simply sweet.
The evolution
The opening hits immediately, champagne bubbles and aldehydic lift create an effervescent rush of grapefruit and passion fruit. It reads bright, almost sharp, for the first thirty minutes. Then the warmth arrives. Rum and cinnamon settle into the fizz, the citrus softens, and the heart reveals what this fragrance is really about: warm spice meeting tropical sweetness. The drydown takes its time. Palm tree wood emerges as the citrus recedes, creating a dry-down that feels intimate rather than loud. Most wearers get through a full workday. The sillage stays moderate, present but not room-filling. It is the fragrance of someone who wants to be remembered by the people standing next to them, not across the street.
Cultural impact
Since its 2023 launch, ScentXme has found its audience among wearers wanting something distinct from the typical designer release without the niche price tag. The aldehydic-fruity-spicy combination offers a unique proposition, celebratory but grounded, tropical but urban. It reads as a confident choice, not a safe one. The fragrance has become a signature for those who appreciate its versatility across occasions while maintaining a sense of personal narrative over mass appeal.
