Heritage
A house, in its own words
John Richmond founded his eponymous fashion label in 1987 after years of work in London’s avant‑garde scene. The brand quickly earned a reputation for mixing street‑wise edge with runway polish, a blend that attracted musicians and artists alike. In 2009 the designer extended his creative reach into perfumery with the launch of John Richmond Eau de Parfum, a scent that echoed the label’s signature leather and smoky accords. The following year, John Richmond for Men arrived, reinforcing the line’s masculine focus while retaining the same gritty aesthetic. A steady stream of releases followed: Viva Rock (2011) captured the energy of live performance, Richmond X Woman and Richmond X Man (both 2014) explored duality through contrasting notes, and Black Metal (2021) introduced a darker, metallic facet. 2022 proved prolific, delivering Black Metal Man, Lost Rose, Secret Woods, and Hidden Amber, each experimenting with fresh ingredient pairings. The most recent milestone, the Unknown Pleasures collection, debuted in 2023 and marked the brand’s first explicit foray into gender‑neutral fragrance, offering four distinct compositions without gender labels. Throughout its evolution, John Richmond has kept the same rebellious core that defined its fashion origins, allowing scent to become another medium for the designer’s cultural commentary. The brand treats scent as an extension of personal narrative rather than a decorative accessory. John Richmond’s creative brief emphasizes authenticity, encouraging wearers to own the mood a fragrance evokes. The Unknown Pleasures line illustrates this stance: by removing gender tags, the collection invites each individual to define the scent’s meaning for themselves. The label also values a dialogue between music, fashion, and fragrance, often drawing inspiration from rock concerts, studio recordings, and street culture. Sustainability appears in the choice of ingredients; the brand prefers responsibly sourced naturals when they align with the intended olfactory story, while synthetic materials are employed to achieve precision and stability. Transparency about the licensing partnership with the Parma‑based perfume house reflects a commitment to quality over brand‑centric mystique.