The Story
Why it exists.
The beginning
In 2012, Jo Malone London tasked perfumer Fab rice Pellegrin with capturing something specific: the tension between a delicate floral and a deep wood. Pellegrin turned to clove, a note not typically associated with rose fragrances, to create an unexpected opening that would demand attention. The choice set the fragrance apart from softer rose compositions, giving it an edge before the petals even had a chance to bloom.
The layering concept at Jo Malone London means each note is chosen not just for its own merit, but for how it will coexist with other colognes. Clove was selected here because it bridges floral and woody families, making Velvet Rose & Oud a versatile piece for layering. Rose brings romantic weight, oud brings depth, and nougat adds a softness that allows this to pair beautifully with lighter citrus or green fragrances without clashing.
The evolution
The fragrance begins with clove, its warmth hitting first, then retreating as rose steps forward. This is not a linear journey; it is a conversation between spice and flower. The rose deepens as the clove fades, and then oud arrives, bringing its smoky character to ground everything. Nougat follows, softening the oud into something almost edible, a sweet warmth that stays close to the skin long after the initial application.
Cultural impact
Since its 2012 debut, Velvet Rose & Oud Cologne Intense has become a talking point for those who appreciate a rose that isn’t shy and an oud that isn’t overpowering. The fragrance is frequently praised for its balanced sweet‑spicy profile, making it a favorite for evenings where confidence and subtlety are both desired. Its polarising clove opening sparks debate, cementing its place as a modern classic among unisex floral‑oud blends.
The House
Jo Malone LondonJo Malone London is a British fragrance house founded by Jo Malone in 1990 and now owned by Estée Lauder Companies. The brand built its reputation on a signature layering concept that lets wearers combine colognes into personal signature scents. Each fragrance begins with a story, whether drawn from childhood memories, British traditions, or sensory moments. The collection spans delicate florals like Peony & Blush Suede alongside richer compositions such as Velvet Rose & Oud. Known for understated bottles finished with black script lettering and a colored ink matching each scent, the brand maintains a refined British aesthetic across over 30 countries. The house continues releasing new fragrances under Estée Lauder while preserving the creative philosophy Jo Malone established.
The Creator
Fab rice PellegrinPellegrin's style often leans towards a bright, fresh feel, frequently incorporating citrus notes and clean musks. He's known for his skill in creating light and airy fragrances, yet with surprising depth and longevity.
