Heritage
A house, in its own words
Marina Hoermanseder launched her fashion label in Berlin in 2013, beginning her career shortly after graduating from ESMOD Berlin, where she specialized in womenswear tailoring. She first drew widespread attention as a contestant on season two of the German design competition series "Germany's Next Topmodel" in 2013. That same year, she presented her debut collection at Berlin Fashion Week, a presentation of garments distinguished by industrial metal hardware such as zippers and buckles integrated directly into the silhouettes. The label quickly developed a loyal following among editors and stylists, and in 2014 Hoermanseder opened her first boutique on Münzstraße in Berlin-Mitte. Over the following years, the brand expanded its presence through regular appearances at Berlin, Paris, and Tokyo Fashion Week. The designer has dressed public figures including Lady Gaga and has appeared on the cover of Vogue Italia. In 2023, Hoermanseder extended the label into fragrance with two initial releases: Mitte Garden and Atelier X-Berg. The collection expanded in 2024 with Berlin Mornings and Berlin Nights, further cementing the brand's dialogue between urban Berlin identity and personal memory. Hoermanseder approaches perfumery as a continuation of her design practice. The fragrances are conceived less as seasonal products and more as olfactory portraits of specific Berlin streets, moods, and neighborhoods. The names themselves, Mitte Garden, Atelier X-Berg, Berlin Mornings, Berlin Nights, signal this documentary sensibility, treating the city as both canvas and material. Marina Hoermanseder has spoken about wanting the scent line to capture the contradictions of Berlin, the contrast between morning quiet and late-night energy, between cultivated green spaces and industrial grit. This dual register runs through the fashion label as well: garments that pair delicate tailoring with heavy-duty metal fastenings and unconventional closures. The fragrance house carries that same tension into composition, building scents that move between softness and structure, floral notes and raw, mineral-edged accords. Rather than positioning itself within classical French perfumery traditions, the house aligns with a new generation of European creators who treat perfume as an art-directorial exercise, complete with editorial campaigns and fashion-week tie-ins.